Product service bundles: No simple solution

Journal of Business Strategy

Volumn 32, Issue 6, 2011, Pages 14-23

  Hahn, Alexander ^a,b   Morner, Michéle ^a,c  

^a UNIVERSITY OF WITTEN HERDECKE   (Germany)

^b Oliver Wyman   (Germany)

^c The Reinhard Mohn Institute of Management and Corporate Governance   (Germany)

Author keywords

Internal markets; Intra organizational cooperation; Solutions; Synergy strategy

Indexed keywords

EID: 80455163060     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756661111180096     Document Type: Article

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