Impact of the removal of misleading terms on cigarette pack on smokers' beliefs about 'light/mild' cigarettes: Cross-country comparisons

Addiction

Volumn 106, Issue 12, 2011, Pages 2204-2213

  Yong, Hua Hie ^a   Borland, Ron ^a   Cummings, K Michael ^b   Hammond, David ^c   O'Connor, Richard J ^b   Hastings, Gerard ^d   King, Bill ^a  

^a CANCER EPIDEMIOLOGY CENTRE   (Australia)

^b ROSWELL PARK CANCER INSTITUTE   (United States)

^c UNIVERSITY OF WATERLOO   (Canada)

^d UNIVERSITY OF STIRLING   (United Kingdom)

Author keywords

'light mild' beliefs; 'light mild' cigarettes; Descriptor ban; Labelling change; Mass media campaign; Misconceptions; Misleading terms

Indexed keywords

TAR;

ADOLESCENT; ADULT; ADVERTIZING; ARTICLE; ATTITUDE TO HEALTH; AUSTRALIA; CANADA; COHORT ANALYSIS; CULTURAL FACTOR; FEMALE; HEALTH CARE QUALITY; HUMAN; INFORMATION PROCESSING; LEGAL ASPECT; MALE; MIDDLE AGED; NOMENCLATURE; PACKAGING; PSYCHOLOGICAL ASPECT; SMOKING; TOBACCO INDUSTRY; UNITED KINGDOM; UNITED STATES;

ADOLESCENT; ADULT; ADVERTISING AS TOPIC; AUSTRALIA; CANADA; COHORT STUDIES; CROSS-CULTURAL COMPARISON; DATA COLLECTION; FEMALE; GREAT BRITAIN; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HUMANS; MALE; MIDDLE AGED; PRODUCT LABELING; PROGRAM EVALUATION; SMOKING; TARS; TERMINOLOGY AS TOPIC; TOBACCO INDUSTRY; UNITED STATES; YOUNG ADULT;

EID: 80455143683     PISSN: 09652140     EISSN: 13600443     Source Type: Journal    
DOI: 10.1111/j.1360-0443.2011.03533.x     Document Type: Article

References (19)

1. Hecht S., Murphy S., Carmella S., Li S., Jensen J., Le C. etal. Similar uptake of lung carcinogens by smokers of regular, light, and ultralight cigarettes. Cancer Epidemiol Biomarkers Prev 2005; 14: 693-8.
2. National Cancer Institute. Risks associated with Smoking Cigarettes with Low Machine-Measured Yields of Tar and Nicotine. Report of the NCI Expert Committee. Smoking and Tobacco Control, Monograph no. 13. Bethesda, MD: National Institutes of Health; 2001.
3. Thun M., Burns D. Health impact of 'reduced yield' cigarettes: a critical assessment of the epidemiological evidence. Tob Control 2001; 10: i4-11.
4. Gilpin E., Emery S., White M., Pierce J. Does tobacco industry marketing of 'light' cigarettes give smokers a rationale for postponing quitting? Nicotine Tob Res 2002; 4: S147-55.
5. Kozlowski L., Goldberg M., Berwood A., White E., Sweeney C., Pillitteri J. Smokers' misperceptions of light and ultra-light cigarettes may keep them smoking. Am J Prev Med 1998; 15: 9-16.
6. Borland R., Fong G., Yong H., Cummings K., Hammond D., King B. etal. What happened to smokers' beliefs about light cigarettes when 'light/mild' brand descriptors were banned in the UK? Findings from the International Tobacco Control (ITC) Four Country Survey. Tob Control 2008; 17: 256-62.
7. Thompson M., Fong G., Hammond D., Boudreau C., Driezen P., Hyland A. etal. The methodology of the International Tobacco Control Four-Country Survey. Tob Control 2006; 15: iii12-8.
8. Liang K., Zeger S. Longitudinal data analysis using generalized linear models. Biometrika 1986; 73: 13-22.
9. Hanley J., Negassa A., Edwardes M., Forrester J. Statistical analysis of correlated data using generalised estimating equations: an orientation. Am J Epidemiol 2003; 157: 364-75.
10. Mutti S., Hammond D., Borland R., Cummings K., O'Connor R., Fong G. Beyond light and mild: cigarette brand descriptors and perceptions of risk in the International Tobacco Control (ITC) Four Country Survey. Addiction 2011; 106: 1166-75.
11. Callery W., Hammond D., O'Connor R., Fong G. The appeal of smokeless tobacco products among young Canadian smokers: the impact of pictorial health warnings and relative risk messages. Nicotine Tob Res 2011. Epub ahead of print 28 February. doi: 10.1093/ntr/ntr013.
12. King B., Borland R., Abdul-Salaam S., Polzin G., Ashley D., Watson C. etal. Divergence between strength indicators in packaging and cigarette engineering: a case study of Marlboro varieties in Australia and the United States. Tob Control 2010; 19: 398-402.
13. O'Connor R., Cummings K., Giovino G., McNeill A., Kozlowski L. How did UK cigarette makers reduce tar to 10mg or less? BMJ 2006; 332: 302.
14. Kozlowski L., O'Connor R. Cigarette filter ventilation is a defective design because of misleading taste, bigger puffs and blocked vents. Tob Control 2002; 11: 40-50.
15. Shiffman S., Pillitteri J., Burton S., Rohay J., Gitchell J. Smokers' beliefs about 'light' and 'ultra light' cigarettes. Tob Control 2001; 10: i17-23.
16. Hammond D., Parkinson C. The impact of cigarette package design on perceptions of risk. J Public Health 2009; 31: 345-53.
17. Hammond D., Arnott D., Dockrell M., Lee A., McNeill A. Cigarette pack design and perceptions of risk among UK adult and youth: evidence in support of plain packaging. Eur J Public Health 2009; 19: 631-7.
18. Bansal-Travers M., Hammond D., Smith P., Cummings K. The impact of cigarette pack design, descriptors, and warning labels on risk perception. Am J Prev Med 2010; 40: 674-82.
19. Borland R., Young D., Coghill K., Zhang J. The tobacco use management system: analyzing tobacco control from a systems perspective. Am J Public Health 2010; 100: 1229-36.