Fantasy sport participation as a complement to traditional sport consumption

Sport Management Review

Volumn 14, Issue 4, 2011, Pages 327-346

  Karg, Adam J ^a   McDonald, Heath ^b  

^a DEAKIN UNIVERSITY   (Australia)

^b DEAKIN UNIVERSITY   (Australia)

Author keywords

Consumer behavior; Consumption; Fantasy sport; Marketing; Online marketing; Sport media

Indexed keywords

EID: 80055119862     PISSN: 14413523     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.smr.2010.11.004     Document Type: Article

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