On the Optimality of Clickthrough Fees in Online Markets

Economic Journal

Volumn 121, Issue 556, 2011, Pages

  Baye, Michael R ^a   Gao, Xiaxun ^b   Morgan, John ^c  

^a INDIANA UNIVERSITY   (United States)

^b UNIVERSITY OF MIAMI   (United States)

^c UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTISING; INTERNET; SOCIAL NETWORK;

EID: 80054942402     PISSN: 00130133     EISSN: 14680297     Source Type: Journal    
DOI: 10.1111/j.1468-0297.2011.02468.x     Document Type: Article

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