Brand tweets: How to popularize the enterprise Micro-blogs

Proceedings - 2011 6th IEEE Joint International Information Technology and Artificial Intelligence Conference, ITAIC 2011

Volumn 1, Issue , 2011, Pages 136-139

  Li, Guangyuan ^a   Cao, Jinping ^a   Jiang, Jing ^a   Li, Qian ^a   Yao, Ling ^a  

^a XIAMEN UNIVERSITY   (China)

Author keywords

Brand tweets; Business; Enterprise Micro blog

Indexed keywords

BRAND TWEETS; BUSINESS-USERS; COMMERCIAL APPLICATIONS; CONTENT ANALYSIS; IN-DEPTH INTERVIEWS; INTEGRATED METHOD; MICRO-BLOG;

ARTIFICIAL INTELLIGENCE; INDUSTRY; INFORMATION TECHNOLOGY;

BLOGS;

EID: 80054718312     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ITAIC.2011.6030169     Document Type: Conference Paper

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