From technology imitation to market dominance: The case of iPod

Competitiveness Review

Volumn 18, Issue 3, 2008, Pages 257-274

  Abel, Ivan ^a  

^a ST JOHN'S UNIVERSITY   (United States)

Author keywords

Audio media; Competitive strategy; Innovation; Market entry; Marketing strategy

Indexed keywords

EID: 80054684229     PISSN: None     EISSN: 20513143     Source Type: Journal    
DOI: 10.1108/10595420810906028     Document Type: Article

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