All this can be yours!: Soviet commercial advertising and the social construction of space, 1928-1956

The Landscape of Stalinism

Volumn , Issue , 2003, Pages 125-162

  Cox, Randi ^a  

^a STEPHEN F AUSTIN STATE UNIVERSITY   (United States)

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EID: 80054419492     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (99)

1. Vadim Volkov, "The Concept of Kul'turnost': Notes on the Stalinist Civilizing Process", in Stalinism: New Directions, ed. Sheila Fitzpatrick (London: Routledge, 2000), 210-30 (216).
2. Volkov, "Concept of Kul'turnost'";
3. Julie Hessler, "Culture of Shortages: ASocial History of Soviet Trade" (Ph. D. dissertation, University of Chicago, 1996), ch. 6;
4. Sheila Fitzpatrick, The Cultural Front: Power and Culture in Revolutionary Russia (Ithaca, N. Y.: Cornell University Press, 1992), 216-37;
5. idem, Everyday Stalinism: Ordinary Life in Extraordinary Times: Soviet Russia in the 1930s (New York: Oxford University Press, 1999), 89-114.
6. Vera Dunham, In Stalin's Time: Middle-Class Values in Soviet Fiction (Cambridge: Cambridge University Press, 1976).
7. Nicholas Timasheff, The Great Retreat (New York: E. P. Dutton, 1946).
8. Jean-Christophe Agnew, Worlds Apart: The Market and Theater in Anglo-American Thought, 1550-1750 (New York: Cambridge University Press, 1986);
9. Victoria de Grazia, ed., The Sex of Things: Gender and Consumption in Historical Perspective (Berkeley: University of California Press, 1996);
10. Richard Wightman Fox and T. J. Jackson Lears, eds., The Culture of Consumption: Critical Essays in American History, 1880-1980 (New York: Pantheon, 1983);
11. Roland Marchand, Advertising the American Dream: Making Way for Modernity, 1920-1940 (Berkeley: University of California Press, 1985);
12. Thomas Richards, The Commodity Culture of Victorian England: Advertising and Spectacle, 1851-1914 (Stanford: Stanford University Press, 1990);
13. and Rosalind Williams, Dream Worlds: Mass Consumption in Late Nineteenth Century France (Berkeley: University of California Press, 1982).
14. Williams, Dream Worlds, 12.
15. Hessler, "Culture of Shortages";
16. Leonard E. Hubbard, Soviet Trade and Distribution (London: Macmillan, 1938);
17. E. A. Osokina, Ierarkhiia potrebleniia: O zhizni liudei v usloviiakh stalinskogo snabzheniia, 1928-1935gg (Moscow: Izd. MGOU, 1993);
18. idem, Our Daily Bread: Socialist Distribution and the Art of Survival in Stalin's Russia, 1927-1941, ed. Kate Transchel, trans. Kate Transchel and Greta Bucher (Armonk, N. Y.: M. E. Sharpe, 2001);
19. and Amy Randall, "Revolutionary Bolshevik Work: Stakhanovism in Retail Trade", Russian Review 59(July 2000):425-41.
20. Oskokina, Our Daily Bread, 61-101;
21. Lewis H. Siegelbaum, "'Dear Comrade, You Ask What We Need': Socialist Paternalism and Soviet Rural 'Notables' in the Mid-1930s", in Fitzpatrick, Stalinism: New Directions, 231-55;
22. Katherine Verdery, What Was Socialism, and What Comes Next? (Princeton, N. J.: Princeton University Press, 1996), 24-29.
23. Christopher Lasch, The Culture of Narcissism: American Life in an Age of Diminishing Expectations (New York: Warner Books, 1979), 71-77;
24. T. J. Jackson Lears, "From Salvation to Self-Realization: Advertising and the Therapeutic Roots of the Consumer Culture, 1880-1930", in Fox and Lears, Culture of Consumption, 1-38.
25. T. J. Jackson Lears, Fables of Abundance: A Cultural History of Advertising in America (New York: Basic Books, 1994).
26. ("Concept of Kul'turnost, '" 214-15)
27. Randi Barnes Cox, "The Creation of the Socialist Consumer: Advertising, Citizenship, and NEP" (Ph. D. dissertation, Indiana University, 2000).
28. Mikhail Anikst, ed., Soviet Commercial Design of the Twenties (New York: Abbeville, 1987);
29. and Christina Kaier, "The Russian Constructivist 'Object' and the Revolutionizing of Daily Life, 1921-1929" (Ph. D. dissertation, University of California, Berkeley, 1995), especially chapters 2 and 3.
30. B. A. Roizenman, "Summary Report, February 20, 1926", Gosudarstvennyi Arkhiv Rossiiskoi Federatsii (henceforth GARF), Moscow, f. 374, op. 12, d. 1125, ll. 23-24.
31. Richard Stites, Revolutionary Dreams: Utopian Vision and Experimental Life in the Russian Revolution (Oxford: Oxford University Press, 1989), 225-44.
32. Cox, "Creation of the Socialist Consumer", Part 1.
33. "Sredi reklamnykh rabotnikov", Zhurnalist 5(1927):64;
34. D. I. Reitynbarg, "Konkurs na gazetnuiu reklamu", Zhurnalist 2(1926):64-67;
35. idem, "Psikhologiia reklamy v Amerike", Zhurnalist 8-9(1926):63-67;
36. "Iarmarochnaia gazeta v Amerike", Zhurnalist 5(1926):73-74;
37. Al. Kuntsin, "Pora nachat' izuchenie", Zhurnalist 7-8(1928):38;
38. M. Mikhailov, "Reklama v S.-A. S. Sh.", Zhurnalist 22(1929):700-703 and 1(1930):22-25.
39. 30 dnei, 1927 and 1928
40. O. Kuz'ma, "Za novuiu etiketky", Iskusstvo v massy 2(1930):31;
41. E. Atsarkin, "Etiketki i obertki pod khudozhestvenno-politicheskii kontrol'!" Za proletarskoe iskusstvo 11-12(1931):40-41.
42. Prozhektor 15 (1930).
43. Gerard F. Sherayko, "Selling the Modern: The New Consumerism in Weimar Germany" (Ph. D. dissertation, Indiana University, 1996), 233.
44. Jay Leyda, Kino: A History of Russian and Soviet Film (New York: Macmillan, 1960), 118.
45. Vecherniaia Moskva, 17 January 1935, 4;
46. Lynne Attwood, Creating the New Soviet Woman: Women's Magazines as Engineers of Female Identity, 1922-1953 (New York: St. Martin's, 1999), 28, 67, 132;
47. Angus Roxburgh, Pravda: Inside the Soviet News Machine (New York: George Braziller, 1987), 28-29, 35-36.
48. Krasnaia niva, Krasnaia nov', Krestianka, Ogonek, Prozhektor, Rabotnitsa, and 30 dnei.
49. Ekonomicheskaia zhizn'/Finansovaia gazeta, Izvestiia, Krestianskaia gazeta, Pravda, Sovetskaia Litva, Vercherniaia Moskva, and Zaria vostoka.
50. D. I. Reitynbarg, "Nigde krome...", Zhurnalist 10(1925):59-60.
51. Mikhailov, "Reklama", Zhurnalist 22(1929), 701.
52. Svetlana Boym, Common Places: Mythologies of Everyday Life in Russia (Cambridge, Mass.: Harvard University Press, 1994), 66-72;
53. Dunham, In Stalin's Time, chapter 2;
54. and Sheila Fitzpatrick, "'Middle-Class Values' and Soviet Life in the 1930s", in Soviet Society and Culture: Essays in Honor of Vera S. Dunham, eds. Terry L. Thompson and Richard Sheldon (Boulder, Colo.: Westview, 1988), 20-38.
55. B. Zemenkov, "Udarim po agitpunktam meshchanstva!" Iskusstvo v massy 2(1930):29-30.
56. D. Liakhovets, "Krovat' v ideologii", Iskusstvo v massy 2(1930):30-31.
57. V. S. [author identified only by initials], "Oformlenie byta, proizvodstvennye organizatsii ne raskachalis'", Iskusstvo v massy 4(1930):22-23.
58. Svetlana Boym (Common Places, 35-37)
59. Zemenkov, "Udarim po agitpunktam meshchanstva!" 29.
60. Hessler, "Culture of Shortages", 309-68;
61. Randall, "Revolutionary Bolshevik Work", 431-41.
62. Amy Randall, "The Campaign for Soviet Trade: Creating Socialist Retail Trade in the 1930s" (Ph. D. dissertation, Princeton University, 2000).
63. Vecherniaia Moskva, 16 March 1935, 4.
64. Hessler, "Culture of Shortages", 332-37.
65. William Leach, Land of Desire: Merchants, Power, and the Rise of a New American Culture (New York: Pantheon, 1993), 39-90.
66. Vsia Moskva (Moscow, 1936), 263.
67. Vecherniaia Moskva, 20 February 1936, 4.
68. Vecherniaia Moskva, 27 April 1936, 4.
69. Lewis Siegelbaum, Stakhanovism and the Politics of Productivity in the USSR, 1935-1941 (Cambridge: Cambridge University Press, 1988), 228-33;
70. Fitzpatrick, "Becoming Cultured", 226-27;
71. Timasheff, Great Retreat, 139-40;
72. and Richard Stites, Soviet Popular Culture: Entertainment and Society since 1900 (Cambridge: Cambridge University Press, 1992), 70-71, 75.
73. Finansovaia gazeta, 8 December 1937.
74. Finansovaia gazeta, 4 January 1938;
75. Vecherniaia Moskva, 1 July 1949;
76. Ogonek 27 (1950);
77. Ogonek 35 (1952);
78. and Sovetskaia Litva, 25 January 1955.
79. Cox, "Creation of the Socialist Consumer", 277-84.
80. Fitzpatrick, Cultural Front, 231-35
81. and Randall, "Revolutionary Bolshevik Work", 437-38 and passim.
82. Victoria E. Bonnell, Iconography of Power: Soviet Political Posters under Lenin and Stalin (Berkeley: University of California Press, 1997), 10.
83. Ogonek 22 (1946);
84. Marchand, Advertising the American Dream, 179-85.
85. Sherayko, "Selling the Modern", 218-38.
86. Prozhektor 15 (1927).
87. Ogonek 1 (1928);
88. Anikst, Soviet Commercial Design, 131.
89. Finansovaia gazeta, 8 December 1937;
90. Rabotnitsa 11 (1951);
91. Ogonek 46 (1954);
92. Sovetskaia Litva, 25 January 1955.
93. Sovetskaia Litva, 25 January 1955.
94. Vecherniaia Moskva, 19 May 1938, 4.
95. Krestianka 2 (1950);
96. Ogonek 38 (1952).
97. Ogonek 48 (1951);
98. Ogonek 24 (1946);
99. Rabotnitsa, December 1952.