CEO's apology in twitter: A case study of the fake beef labeling incident by E-mart

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 6984 LNCS, Issue , 2011, Pages 300-303

  Park, Jaram ^a   Kim, Hoh ^a   Cha, Meeyoung ^a   Jeong, Jaeseung ^a  

^a Korea Advanced Institute of Science and Technology (KAIST)   (South Korea)

Author keywords

Apology; Corporate mistakes; Sentiment analysis; Twitter

Indexed keywords

APOLOGY; CORPORATE MISTAKES; CRISIS COMMUNICATIONS; DEGREE OF CHANGE; HIGHER-DEGREE; NEGATIVE SENTIMENTS; PUBLIC APOLOGY; RESEARCH AGENDA; SENTIMENT ANALYSIS; SOCIAL MEDIA; TWITTER;

DATA MINING; INFORMATION SCIENCE;

SOCIAL NETWORKING (ONLINE);

EID: 80054081477     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-642-24704-0_34     Document Type: Conference Paper

References (5)

1. BusinessWeek, CEOs Who Use Twitter (2009), http://tinyurl.com/ole6wv
2. Korean-Linguistic Inquiry and Word Count, http://k-liwc.ajou.ac.kr
3. The Korea Herald, Shinsegaes Chung Apologizes (2010), http://tinyurl.com/3s4ue5q
4. Lee, C.H., Sim, J.-M., Yoon, A.: The Review about the Development of Korean Linguistic Inquiry and Word Count. The Korean Journal of Cognitive Science 16(2), 32-121 (2005)
5. Tausczik, Y.R., Pennebaker, J.W.: The Psychological Meaning of Words: LIWC and Computerized Text Analysis Methods. Journal of Language and Social Psychology 29(1), 24-54 (2010)