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Volumn , Issue , 2011, Pages 49-52

Eye tracking over small and large shopping displays

Author keywords

eye tracking; product shelf; search behavior

Indexed keywords

DIFFERENT SIZES; EYE TRACKING SYSTEMS; EYE-TRACKING; PRODUCT SHELF; REALISTIC ENVIRONMENTS; SEARCH BEHAVIOR; VISUAL BEHAVIOR;

EID: 80053653456     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2029956.2029970     Document Type: Conference Paper
Times cited : (7)

References (8)
  • 1
    • 70449433922 scopus 로고    scopus 로고
    • Does in-store marketing work? Effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
    • P. Chandon, J. W. Hutchinson, E. T. Bradlow, and S. Young. Does in-store marketing work? Effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase. Journal of Marketing, 73:1-17, 2009.
    • (2009) Journal of Marketing , vol.73 , pp. 1-17
    • Chandon, P.1    Hutchinson, J.W.2    Bradlow, E.T.3    Young, S.4
  • 2
    • 0035176814 scopus 로고    scopus 로고
    • Eye movements and familiarity effects in visual search
    • DOI 10.1016/S0042-6989(01)00154-7, PII S0042698901001547
    • H. H. Greene and K. Rayner. Eye Movements and Familiarity Effects in Visual Search. Vision Research, 41(27):3763-3773, 2001. (Pubitemid 33070367)
    • (2001) Vision Research , vol.41 , Issue.27 , pp. 3763-3773
    • Greene, H.H.1    Rayner, K.2
  • 5
    • 21844493247 scopus 로고
    • An eye-fixation analysis of choice processes for consumer nondurables
    • E. J. Russo and F. LeClerc. An eye-fixation analysis of choice processes for consumer nondurables. Journal of Consumer Research, 21(2):274, 1994.
    • (1994) Journal of Consumer Research , vol.21 , Issue.2 , pp. 274
    • Russo, E.J.1    LeClerc, F.2
  • 7
    • 33746103238 scopus 로고    scopus 로고
    • Physically large displays improve performance on spatial tasks
    • DOI 10.1145/1143518.1143521
    • D. S. Tan, D. Gergle, P. G. Scupelli, and R. Pausch. Physically large displays improve performance on spatial tasks. In ACM Transactions on Computer-Human Interaction, volume 13, pages 71-99, New York, NY, 2006. ACM. (Pubitemid 44076464)
    • (2006) ACM Transactions on Computer-Human Interaction , vol.13 , Issue.1 , pp. 71-99
    • Tan, D.S.1    Gergle, D.2    Scupelli, P.3    Pausch, R.4


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.