-
1
-
-
80053640793
-
Optimizing product portfolios using discrete choice modeling and turf
-
Emerald Publishing Group Limited, S. Hess, A. Daly (Eds.)
-
Adler T., Smith C., Dumont J. Optimizing product portfolios using discrete choice modeling and turf. Choice modelling: The state-of-the-art and the state-of-practice. Proceedings from the inaugural international choice modelling conference 2010, 485-497. Emerald Publishing Group Limited. S. Hess, A. Daly (Eds.).
-
(2010)
Choice modelling: The state-of-the-art and the state-of-practice. Proceedings from the inaugural international choice modelling conference
, pp. 485-497
-
-
Adler, T.1
Smith, C.2
Dumont, J.3
-
2
-
-
84861046006
-
-
Quirk's Marketing Research Review, July/August, 10-13.
-
Cohen, E. (1993). TURF analysis. Quirk's Marketing Research Review, July/August, 10-13.
-
(1993)
TURF analysis.
-
-
Cohen, E.1
-
4
-
-
80053622361
-
Scaling first-last, maxdiff and best-worst data
-
IFPress,. Available at
-
Ennis, D. M. (2009). Scaling first-last, maxdiff and best-worst data. IFPress, 12(3), 2-3. Available at http://www.ifpress.com.
-
(2009)
, vol.12
, Issue.3
, pp. 2-3
-
-
Ennis, D.M.1
-
5
-
-
80053627514
-
Portfolio optimization based on first choice
-
IFPress,. Available at .
-
Ennis, J. M., & Fayle, C. M. (2010). Portfolio optimization based on first choice. IFPress, 13(2), 2-3. Available at http://www.ifpress.com.
-
(2010)
, vol.13
, Issue.2
, pp. 2-3
-
-
Ennis, J.M.1
Fayle, C.M.2
-
6
-
-
80053620426
-
Maximizing potential market share based on product and/or concept choices
-
The Institute for Perception - report, June 1995. Available at,.
-
Ennis, D., & Mullen, K. (1995). Maximizing potential market share based on product and/or concept choices. The Institute for Perception - report, June 1995, pp. 1-2. Available at http://www.ifpress.com.
-
(1995)
, pp. 1-2
-
-
Ennis, D.1
Mullen, K.2
-
7
-
-
80053482166
-
-
IFPress, Richmond, VA
-
Ennis D.M., Rousseau B., Ennis J.M. Short stories in sensory and consumer science 2011, IFPress, Richmond, VA.
-
(2011)
Short stories in sensory and consumer science
-
-
Ennis, D.M.1
Rousseau, B.2
Ennis, J.M.3
-
9
-
-
0002161007
-
Benefit segmentation: A decision-oriented research tool
-
Haley R. Benefit segmentation: A decision-oriented research tool. The Journal of Marketing 1968, 32:30-35.
-
(1968)
The Journal of Marketing
, vol.32
, pp. 30-35
-
-
Haley, R.1
-
10
-
-
80053630460
-
Addressing the challenges of developing novel flavors for health and wellness
-
Conference of the society of sensory professionals in Napa Valley, California.
-
Kirkmeyer, S., Melsby, E., Fritz, C., Parcon, J., Mansencal, R., & Simons, C. (2010). Addressing the challenges of developing novel flavors for health and wellness. In Conference of the society of sensory professionals in Napa Valley, California.
-
(2010)
-
-
Kirkmeyer, S.1
Melsby, E.2
Fritz, C.3
Parcon, J.4
Mansencal, R.5
Simons, C.6
-
11
-
-
33746180234
-
TURF revisited: Enhancements to total unduplicated reach and frequency analysis
-
Krieger A., Green P. TURF revisited: Enhancements to total unduplicated reach and frequency analysis. Marketing Research 2000, 12:30-37.
-
(2000)
Marketing Research
, vol.12
, pp. 30-37
-
-
Krieger, A.1
Green, P.2
-
12
-
-
80053641548
-
Going beyond TURF to complement and extend existing product lines
-
Markowitz, L., 2005. Going beyond TURF to complement and extend existing product lines. Technical report Ispos Insight.
-
(2005)
Technical report Ispos Insight.
-
-
Markowitz, L.1
-
13
-
-
30044439546
-
Some probabilistic models of best, worst, and best-worst choices
-
Marley A., Louviere J. Some probabilistic models of best, worst, and best-worst choices. Journal of Mathematical Psychology 2005, 49:464-480.
-
(2005)
Journal of Mathematical Psychology
, vol.49
, pp. 464-480
-
-
Marley, A.1
Louviere, J.2
-
14
-
-
33746243127
-
Turf: A new planning approach for product line extensions
-
March.
-
Miaoulis, G., Free, V., & Parsons, H. (1990). Turf: A new planning approach for product line extensions. Marketing Research, March.
-
(1990)
Marketing Research
-
-
Miaoulis, G.1
Free, V.2
Parsons, H.3
|