Personal privacy and Internet marketing: An impossible conflict or a marriage made in heaven?

Business Horizons

Volumn 54, Issue 6, 2011, Pages 509-514

  Christiansen, Linda ^a  

^a INDIANA UNIVERSITY SOUTHEAST   (United States)

Author keywords

Data mining; Internet marketing; Marketing; Personal privacy

Indexed keywords

EID: 80053438279     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2011.06.002     Document Type: Note

References (10)

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2. Angwin, J., & Valentino-DeVries, J. (2010, November 30). Race is on to 'fingerprint' phones, PCs. The Wall Street Journal. Retrieved April 24, 2011, from http://online.wsj.com/article/SB10001424052748704679204575646704100959546.html.
3. Commercial Privacy Bill of Rights Act. (2011). 112th Congress, 1st Session, BAG11284.
4. DoubleClick, (2001). Privacy Litigation, 154 F. Supp, 2d 497. (S.D.N.Y. 2001).
5. Gullo, K. (2011, April 25). Apple accused in suit of tracking iPad, iPhone user location. Bloomberg. Retrieved April 28, 2011, from http://www.bloomberg.com/news/2011-04-25/apple-accused-in-suit-of-tracking-ipad-iphone-user-location-1-html.
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7. Stecklow, S. (2010, September 17). On the Web, children face intensive tracking. The Wall Street Journal. Retrieved April 24, 2011, from http://online.wsj.com/article/SB10001424052748703904304575497903523187146.html.
8. Stecklow, S., & Sonne, P. (2010, November 24). Shunned profiling technology on the verge of comeback. The Wall Street Journal. Retrieved April 24, 2011, from http://online.wsj.com/article/SB10001424052748704243904575630751094784516.html.
9. Vascellaro, J. (2010, December 5). Lawsuit targets an online data collection technique. The Wall Street Journal. Retrieved April 24, 2011, from http://online.wsj.com/article/SB10001424052748704767804575654910216593180.html.
10. Vega, T. (2010, September 20). Code that tracks users' browsing prompts lawsuits. The New York Times. Retrieved April 24, 2011, from http://www.nytimes.com/2010/09/21/technology/21cookie.html.