Beyond the technology adoption: Technology readiness effects on post-adoption behavior

Journal of Business Research

Volumn 64, Issue 11, 2011, Pages 1178-1182

  Son, Minhee ^a   Han, Kyesook ^b  

^a KT ^*  (South Korea)

^b Yuhan University   (South Korea)

Author keywords

Customer satisfaction; Post adoption behavior; Retention; Technology readiness; Usage pattern

Indexed keywords

EID: 80053296354     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.06.019     Document Type: Article

References (27)

1. Agarwal R., Prasad J. A conceptual and operational definition of personal innovativeness in the domain of information technology. Inf Syst Res 1998, 9(2):204-215.
2. Bagozzi R.P., Yi Y.J. On the evaluation of structural equation model. J Acad Mark Sci 1988, 16(1):74-94.
3. Baroudi J., Olson M.H., Ives B. An empirical study of the impact of user involvement on system usage and information satisfaction. Commun ACM 1986, 29(5):530-545.
4. Bolton R. A dynamic model of the duration of the customer's relationship with a continuous service provider: the role of satisfaction. Mark Sci 1998, 17(1):145-165.
5. Bolton R.N., Lemon K.N. A dynamic model of customers' usage of services: usage as an antecedent and consequence of satisfaction. J Mark Res 1999, 36(2):171-186.
6. Buss D.M. Selection, evocation and manipulation: special issue: integrating personality and social psychology. J Pers Soc Psychol 1989, 53(6):1214-1221.
7. Devaraj S., Kohli R. Performance impacts of information technology: is actual usage the missing link?. Manag Sci 2003, 49(3):273-289.
8. Downing C.E. System usage behavior as a proxy for user satisfaction: an empirical investigation. Inf Manage 1999, 35(4):203-216.
9. Hirschman E.C. Innovativeness, novelty seeking, and consumer creativity. J Consum Res 1980, 7(1):20-31.
10. Huh Y.E., Kim S. Do early adopters upgrade early? Role of post-adoption behavior in the purchase of next-generation products. J Bus Res 2008, 61(1):40-46.
11. Keaveney S.M., Parthasarathy M. Customer switching behavior in online services: an exploratory study of the role of selected attitudinal, behavioral, and demographic Factors. J Acad Mark Sci 2001, 29(4):374-397.
12. Korea Communications Commission. 2010 Survey on Korean Broadcasting Industry. Available at ; 2010. http://www.kcc.go.kr.
13. Lam S.Y., Chiang J., Parasuraman A. The effects of the dimensions of technology readiness on technology acceptance: an empirical analysis. J Interact Mark 2008, 22(4):19-39.
14. Liljander V., Gillberg F., Gummerus J., Riel A. Technology readiness and the evaluation and adoption of self-service technologies. J Retail Consum Serv 2006, 13(3):177-191.
15. Meuter M.L., Ostrom A.L., Bitner M.J., Roundtree R. The influence of technology anxiety on consumer use and experiences with self-service technologies. J Bus Res 2003, 56(11):899-906.
16. Mick D., Fournier S. Paradoxes of technology: consumer cognizance, emotions, and coping strategies. J Consum Res 1998, 25(2):123-143.
17. Mukherjee A., Hoyer W.D. The effect of novel attributes on product evaluation. J Consum Res 2001, 28(4):229-242.
18. Oliver R.L. Satisfaction: behavioral perspective on the consumer 1996, McGraw-Hill, New York.
19. Parasuraman A. Technology readiness index (TRI): a multiple-item scale to measure readiness to embrace new technologies. J Serv Res 2000, 2(4):307-321.
20. Parasuraman A., Colby C.L. Technology-ready marketing: how and why your customers adopt technology 2001, The Free Press, New York.
21. Parthasarathy M., Bhattacherjee A. Understanding post-adoption behavior in the context of online services. Inf Syst Res 1998, 9(4):362-379.
22. Price L.L., Ridgeway N.M. Development of a scale to measure use innovativeness. Advances in Consumer Research 1983, 10:679-684. Association for Consumer Research, Ann Arbor, MI. R.P. Bagozzi, T. Alice (Eds.).
23. Ram S., Jung J.S. How product usage influences consumer satisfaction. Mark Lett 1991, 2(4):403-411.
24. Shih C., Venkatesh A. Beyond adoption: development and application of a use-diffusion model. J Mark 2004, 68(1):59-72.
25. Walczuch R., Lemmink J., Streukens S. The effect of service employees' technology readiness on technology acceptance. Inf Manage 2007, 44(2):206-215.
26. Zhang R., Li X., Zhang Y. Service quality, customer satisfaction and customer loyalty of mobile communication industry in China. J Glob Acad Mark Sci 2010, 20(3):269-277.
27. Zhu K., Kraemer K.L. Post-adoption variations in usage and value of e-business by organizations: cross-country evidence from the retail industry. Inf Syst Res 2005, 16(1):61-84.