Applying the Theory of Planned Behavior (TPB) in halal food purchasing

International Journal of Commerce and Management

Volumn 21, Issue 1, 2011, Pages 8-20

  Shah Alam, Syed ^a   Mohamed Sayuti, Nazura ^b  

^a Universiti of Malaysia   (Malaysia)

^b UNIVERSITI TEKNOLOGI MARA   (Malaysia)

Author keywords

Buying behaviour; Consumer behaviour; Food products; Malaysia

Indexed keywords

EID: 80053219544     PISSN: 10569219     EISSN: 17588529     Source Type: Journal    
DOI: 10.1108/10569211111111676     Document Type: Article

References (51)

1. Ajzen, I. (1985), “From intentions to actions: a theory of planned behavior”, in Kuhl, J. and Beckmann, J. (Eds), Action Control: From Cognition to Behavior, Springer, Heidelberg, pp. 11–39.
2. Ajzen, I. (1988), Attitudes, Personality and Behavior, Dorsey Press, Chicago, IL.
3. Ajzen, I. (1991), “Theory of planned behavior”, Organization Behavior and Human Decision Process, Vol. 50, pp. 179–211.
4. Ajzen, I. and Fishbein, M. (1985), “The prediction of behavior from attitudinal and normative variables”, Journal of Experimental Social Psychology, Vol. 6, pp. 466–88.
5. Anne-Birte, S. (2007), “Al Islami Foods, a leading provider of quality ‘real halal’ food products”, paper presented at the World Halal Forum (WHF) Halal Industry Dialogue, Dubai, available at: www.ameinfo.com/news/Detailed/111503.html (accessed 12 May 2008).
6. Anssi, T. and Sanna, S. (2005), “Subjective norms, attitudes and intentions of Finnish consumers in buying organic food”, British Food Journal, Vol. 107 No. 11, pp. 808–22.
7. Armitage, C.J. and Conner, M. (2001), “Efficacy of theory of planned behavior: a meta-analysis review”, British Journal of Social Psychology, Vol. 40, pp. 471–99.
8. Baradan, K. (2006), “Racism alive and well in Malaysia”, Asia Times Online Version, March, available at: www.atimes.com/atimes/Southeast_Asia/HC24Ae01.html (accessed 3 May 2009).
9. Battarcherjee, A. (2002), “Individual trust in online firms: scale development and initial trust”, Journal of Management Information Systems, Vol. 19 No. 1, pp. 211–41.
10. Blackwell, R.D., Paul, W.M. and James, F.E. (2006), “Attributes of attitudes”, Consumer Behavior, Thomson Press, New York, NY, pp. 235–43.
11. Bonne, K. and Verbeke, W. (2006), “Muslim consumer's attitude towards meat consumption in Belgium: insights from a means-end chain approach”, Anthropology of Food, Vol. 5.
12. Bredahl, L., Grunet, K.G. and Frewer, I. (1998), “Consumer attitudes and decision-making with regard to genetically engineered food products – a review of the literature and a presentation models for future research”, Journal of Consumer Policy, Vol. 21, pp. 251–77.
13. Burgmann, T. (2007), “Growing Muslim population pushing companies to produce products they can eat”, The Star, Online version, 22 July, available at: www.thestar.com/Business/article/238551 (accessed 25 June 2008).
14. Casper, E.S. (2007), “The theory of planned behavior applied to continuing education for mental health professionals”, Psychiatr Services, Vol. 58, pp. 1324–9.
15. Conner, M. and Sparks, P. (1996), “The theory of planned behaviour and health behaviours”, in Conner, M. and Norman, P. (Eds), Predicting Health Behaviour, Open University Press, Buckingham, pp. 121–62.
16. Cook, A.J., Fairwheather, J. and Campbell, H. (2000), “New Zealand farmer and grower intentions to use genetic engineering technology and organic methods”, Research Report No. 243, Agribusiness and Economics Research Unit Lincoln University, Cantebury.
17. Eagly, A.H. and Chaiken, S. (1993), The Psychology of Attitude, Harcout Brace Jovanovich, Forth Worth, TX.
18. George, J.F. (2002), “Influences on the intent to make internet purchase”, Internet Research: Electronic Networking Applications and Policy, Vol. 12 No. 2, pp. 165–80.
19. Hair, J.F. Jr, Anderson, R.E. and Black, W.C. (1998), Multivariate Data Analysis, Prentice-Hall, Upper Saddle River, NJ, pp. 233–40.
20. Halal Journal (2008), “Halal food market a multi-billion dollar global opportunity”, Halal Journal, available at: www.halaljournal.com/artman/publish_php/article_1189.php (accessed 24 January 2008).
21. Harker, D., Bisnu, S., Harker, M. and Reinhard, K. (2010), “Leaving home: food choice behaviour of young German adults”, Journal of Business Research, Vol. 63 No. 2, pp. 111–15.
22. Harrison, D.A., Mykytyn, P.P. and Riemenschneider, C.K. (1997), “Executive decisions about adoptin of information technology in small business: theory and empirical tests”, Information Systems Research, Vol. 82, pp. 171–95.
23. Honkanen, P., Olsen, S.O. and Verplanken, B. (2005), “Intention to consume seafood- the importance of habit”, Appetite, Vol. 45, pp. 161–8.
24. Islam 786 Forum (2008), “Australias halal food market”, available at: http://ashraf786.proboards15.com/index.cgi?board=haram&action=display&thread=1172082848 (accessed 24 March 2008).
25. Jarvenpaa, S.L. and Todd, P.A. (1997), “Consumer reactions to electronic shopping on the world wide web”, International Journal of Electronic Commerce, Vol. 1 No. 2, pp. 59–88.
26. Joey, F.G. (2002), “Influence on the intent to make internet purchase”, Internet Research, Vol. 12 No. 2, pp. 165–80.
27. Joey, F.G. (2004), “The theory of planned behavior and internet purchasing”, Internet Research, Vol. 14 No. 3, pp. 198–212.
28. JWT (2007), “Study reveals one of America's biggest hidden niche markets”, available at: www.jwt.com/pdf/news/muslimsfocused300407.pdf (accessed 16 May 2009).
29. Kamariah, N. and Muslim, N. (2007), “The application of theory of planned behaviour (TPB) in internet purchasing: using SEM”, International Conference on Marketing and Retailing, Petaling Jaya, pp. 196–205.
30. Karijin, B., Iris, V., Florence, B.B. and Wim, V. (2007), “Determinants of halal meat consumption in France”, British Food Journal, Vol. 109 No. 5, pp. 367–86.
31. Kleinbaum, D.G., Kupper, L.L. and Muller, K.E. (1988), Applied Regression Analysis and Other Multivariate Methods, PWS, Boston, MA.
32. Maria, K.M., Anne, M. and Hustri, U.K. (2001), “Attitude towards organic food among Swedish consumers”, British Food Journal, Vol. 103 No. 23, pp. 209–26.
33. Mathieson, K. (1991), “Predicting user intentions: comparing the technology acceptance model with the theory of planned behavior”, Information Systems Research, Vol. 2 No. 3, pp. 173–91.
34. Moon, J.W. and Kim, Y.G. (2001), “Extending the TAM for a world wide web context”, Information & Management, Vol. 38 No. 4, pp. 217–30.
35. Nunnally, J.C. (1978), Psychometric Theory, McGraw-Hill, New York, NY.
36. Patton, D. (2008), “Why halal label is critical for major exporters”, Business Daily, available at: www.bdafrica.com/index.php?option=com_content&task=view&id=2210 (accessed 30 June 2008).
37. Pavlou, P.A. (2002), “What drives electronic commerce? A theory of planned behavior perspective”, Academy of Management Proceedings, Denver, CO, pp. A1-A6.
38. Saad, A.-H. and Patrick, L. (2008), “Marketing of halal products: the way forward”, The Halal Journal, available at: www.halaljournal.com/?page=article&act=show&pid=1386 (accessed 24 January 2008).
39. Shafie, S. and Othman, M.N. (2009), “Halal certification: an international marketing issues and challenges”, available at: www.ctw-congress.de/ifsam/download/track_13/pap00226.pdf (accessed 3 May 2009).
40. Sparks, P. and Shepherd, R. (1992), “Self-identity and the theory of planned behavior: assessing the role of identification with green consumerism”, Social Psychology Quarterly, Vol. 55 No. 4, pp. 388–99.
41. Sparks, P., Shepherd, R. and Frewer, L.J. (1995), “Assessing and structuring attitudes towards the use of gene technology in food production: the role of ethical obligation”, Basic and Applied Social Psychology, Vol. 16 No. 3, pp. 67–285.
42. Suh, B. and Han, I. (2003), “The impact of customer trust and perception of security control on the acceptance of electronic commerce”, International Journal of Electronic Commerce, Vol. 7 No. 3, pp. 135–61.
43. Taylor, S. and Todd, P. (1995), “Decomposition and crossover effects in the theory of planned behavior: a study of consumer adoption intentions”, International Journal of Research in Marketing, Vol. 12, pp. 137–56.
44. Taylor, S. and Todd, P. (1997), “Understanding the determinants of consumer composting behavior”, Journal of Social Applied Psychology, Vol. 27, pp. 602–28.
45. Thompson, K.E., Hazins, N. and Alekas, P.J. (1994), “Attitude and food choice behavior”, British Food Journal, Vol. 96 No. 11, pp. 9–13.
46. Venkatesh, V. and Davis, F.D. (2000), “Theoretical extension of the technology acceptance model: four longitudinal field studies”, Management Science, Vol. 46 No. 2, pp. 186–204.
47. Verbeke, W., Vermeir, I. and Vackier, I. (2004), “Impact of values, involvement and perceptions on consumer attitudes and intentions towards sustainable food consumption”, in De Tavernier, J. and Aerts, S. (Eds), Proceedings of the EURSAFE – Science, Ethics and Society, Centre for Agricultural, Bio- and Environmental Ethics, Leuven, pp. 81–5.
48. Halal and Haram Food (2007), available at: www.a1realism.com/english/others/Worldmuslimspopulation.htm (accessed 28 August 2007).
49. Neil, M. (2007), paper presented at Malaysia Plays Host to Global Halal Forum, available at: www.ap-foodtechnology.com/Industry-drivers/Malaysia-plays-host-to-Global-Halal-Forum (accessed 9 May 2009).
50. Sparks, P., Hedderly, P. and Shepherd, R. (1992), “An investigation into the relationship between perceived behavioral control, attitude variability and the consumption of two communal foods”, Journal of Social Psychology, Vol. 22, pp. 55–71.
51. Zahra, S.A. and George, G. (2002), “Absorptive capacity: a review, reconceptualization, and extension”, Academy of Management Review, Vol. 27 No. 2, pp. 185–203.