Marketing diversity: A response to Joseph and colleagues

Conservation Letters

Volumn 4, Issue 4, 2011, Pages 326-327

  Veŕissimo, Diogo ^a   MacMillan, Douglas C ^a   Smith, Robert J ^a  

^a UNIVERSITY OF KENT   (United Kingdom)

Author keywords

Endangered species; Flagship species; Funding; Marketing; Return on investment

Indexed keywords

EID: 80053211728     PISSN: None     EISSN: 1755263X     Source Type: Journal    
DOI: 10.1111/j.1755-263X.2011.00175.x     Document Type: Article

References (6)

1. Caro, T. (2010) Conservation by proxy. Island Press, Washington, DC.
2. Jepson, P., Ladle R. (2010) Conservation: a beginner's guide. OneWorld Publications, Oxford, UK.
3. Joseph, L.N., Maloney R.F., Possingham H.P. (2009) Optimal allocation of resources among threatened species: a project prioritization protocol. Conserv Biol 23, 328-338.
4. Joseph, L.N., Watson J.E.M., Maloney R.F., Possingham H.P. (2011) Securing non-flagship species from extinction. Conserv Lett. doi: 10.1111/j.1755-263X.2011.00174.x.
5. Smith, R.J., Veríssimo D., MacMillan D.C. (2010) Marketing and conservation: how to lose friends and influence people. Pages 215-232 in N. Leader-Williams, W. Adams, R. Smith, editors. Trade-offs in conservation: deciding what to save. Wiley-Blackwell Publishing Ltd, Oxford, UK.
6. Veríssimo, D., MacMillan D., Smith R. (2011) Toward a systematic approach for identifying conservation flagships. Conserv Lett 4, 1-8.