Transaction similarity-based contextual trust evaluation in e-commerce and e-service environments

Proceedings - 2011 IEEE 9th International Conference on Web Services, ICWS 2011

Volumn , Issue , 2011, Pages 500-507

  Zhang, Haibin ^a   Wang, Yan ^a   Zhang, Xiuzhen ^b  

^a MACQUARIE UNIVERSITY   (Australia)

^b RMIT UNIVERSITY   (Australia)

Author keywords

Contextual trust; E commerce; E service; Transaction similarity

Indexed keywords

SALES;

CONTEXTUAL TRUST; E-COMMERCE SERVICES; E-COMMERCE WEBSITES; E-SERVICES; IMBALANCE PROBLEM; PRODUCT SERVICE; SERVICE ENVIRONMENT; TRANSACTION SIMILARITY; TRUST EVALUATION; TRUST VALUES;

ELECTRONIC COMMERCE;

EID: 80053157939     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICWS.2011.62     Document Type: Conference Paper

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