Attributes influencing college students' participation in volunteering: A conjoint analysis

International Review on Public and Nonprofit Marketing

Volumn 8, Issue 2, 2011, Pages 149-162

  Lee, Young joo ^a   Won, Doyeon ^b  

^a UNIVERSITY OF TEXAS AT DALLAS   (United States)

^b Yonsei University   (South Korea)

Author keywords

College students; Conjoint analysis; Formal volunteering; Marketing; Multi attribute approach

Indexed keywords

EID: 80053133195     PISSN: 18651984     EISSN: 18651992     Source Type: Journal    
DOI: 10.1007/s12208-011-0074-9     Document Type: Article

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