메뉴 건너뛰기




Volumn 57, Issue 2, 2009, Pages 136-153

Effects of humor on presence and recall of persuasive messages

Author keywords

Health Communication; Persuasion; Presence

Indexed keywords


EID: 80053039895     PISSN: 15226514     EISSN: 15497879     Source Type: Journal    
DOI: 10.1080/01463370902881619     Document Type: Article
Times cited : (56)

References (40)
  • 1
    • 0039255516 scopus 로고    scopus 로고
    • The effects of incongruity, surprise and positive moderators on perceived humor in television advertising
    • Alden, D. L., Mukherjee, A., & Hoyer, W. D., (2000). The effects of incongruity, surprise and positive moderators on perceived humor in television advertising. Journal of Advertising, 29, 1–16.
    • (2000) Journal of Advertising , vol.29 , pp. 1-16
    • Alden, D.L.1    Mukherjee, A.2    Hoyer, W.D.3
  • 2
    • 31744436039 scopus 로고    scopus 로고
    • Theory and principles of media health campaigns
    • Rice R., Atkin C., (eds), Thousand Oaks, CA, Sage,. &, (Eds
    • Atkin, C. K., (2001). Theory and principles of media health campaigns. In R., Rice & C., Atkin (Eds.), Public Communication Campaigns (pp. 49–68). Thousand Oaks, CA: Sage.
    • (2001) Public Communication Campaigns , pp. 49-68
    • Atkin, C.K.1
  • 3
    • 0015762330 scopus 로고
    • Reactance and the unwillingness to help others
    • Berkowitz, L., (1973). Reactance and the unwillingness to help others. Psychological Bulletin, 79, 310–317.
    • (1973) Psychological Bulletin , vol.79 , pp. 310-317
    • Berkowitz, L.1
  • 4
    • 0942300756 scopus 로고    scopus 로고
    • Toward a more robust theory and measure of social presence: Review and suggested criteria
    • Biocca, F., Harms, C., & Burgoon, J. K., (2003). Toward a more robust theory and measure of social presence: Review and suggested criteria. Presence: Teleoperators and Virtual Environments, 12, 456–480.
    • (2003) Presence: Teleoperators and Virtual Environments , vol.12 , pp. 456-480
    • Biocca, F.1    Harms, C.2    Burgoon, J.K.3
  • 5
    • 34248632010 scopus 로고    scopus 로고
    • Perceived source credibility of local television news: The impact of television form and presence
    • Bracken, C. C., (2006). Perceived source credibility of local television news: The impact of television form and presence. Journal of Broadcasting & Electronic Media, 50 (4), 723–741.
    • (2006) Journal of Broadcasting & Electronic Media , vol.50 , Issue.4 , pp. 723-741
    • Bracken, C.C.1
  • 7
    • 1642384532 scopus 로고    scopus 로고
    • Revisiting the theory of psychological reactance
    • Dillard J.P., Pfau M., (eds), Thousand Oaks, CA, Sage, &,. &, (Eds
    • Burgoon, M., Alvaro, E., Grandpre, J., & Voloudakis, M., (2002). Revisiting the theory of psychological reactance. In J. P., Dillard & M., Pfau (Eds.), The persuasion handbook: Theory and practice (pp. 213–232). Thousand Oaks, CA: Sage.
    • (2002) The persuasion handbook: Theory and practice , pp. 213-232
    • Burgoon, M.1    Alvaro, E.2    Grandpre, J.3    Voloudakis, M.4
  • 8
    • 0001276529 scopus 로고
    • Humor in advertising: The moderating role of prior brand evaluation
    • Chattopadhyay, A., & Basu, K., (1990). Humor in advertising: The moderating role of prior brand evaluation. Journal of Marketing Research, 27, 466–467.
    • (1990) Journal of Marketing Research , vol.27 , pp. 466-467
    • Chattopadhyay, A.1    Basu, K.2
  • 10
    • 64549113703 scopus 로고    scopus 로고
    • A meta-analysis of humor in advertising
    • Eisend, M., (2009). A meta-analysis of humor in advertising. Journal of the Academy of Marketing Science, 37 (2), 191–203.
    • (2009) Journal of the Academy of Marketing Science , vol.37 , Issue.2 , pp. 191-203
    • Eisend, M.1
  • 11
    • 0000179655 scopus 로고
    • The experience of a sense of presence in intercultural and international encounters
    • Fontaine, G., (1992). The experience of a sense of presence in intercultural and international encounters. Presence: Teleoperators and Virtual Environments, 1, 482–490.
    • (1992) Presence: Teleoperators and Virtual Environments , vol.1 , pp. 482-490
    • Fontaine, G.1
  • 12
    • 14944344334 scopus 로고    scopus 로고
    • Persuasive effects of presence in immersive virtual environments
    • Riva G., Davide F., IJsselsteijn W., (eds), Amsterdam, IOS Press,. &, (Eds
    • Grigorovici, D., (2003). Persuasive effects of presence in immersive virtual environments. In G., Riva, F., Davide, & W., IJsselsteijn (Eds.), Being there: Concepts, effects and measurement of presence in synthetic environments (pp. 191–207). Amsterdam: IOS Press.
    • (2003) Being there: Concepts, effects and measurement of presence in synthetic environments , pp. 191-207
    • Grigorovici, D.1
  • 13
    • 0001347291 scopus 로고
    • Biased press or biased public: Attitude toward media coverage of social-groups
    • Gunther, A. C., (1992). Biased press or biased public: Attitude toward media coverage of social-groups. Public Opinion Quarterly, 56, 147–167.
    • (1992) Public Opinion Quarterly , vol.56 , pp. 147-167
    • Gunther, A.C.1
  • 14
    • 0036415080 scopus 로고    scopus 로고
    • Structural equation modeling in the communication sciences, 1995–2000
    • Holbert, R. L., & Stephenson, M. T., (2002). Structural equation modeling in the communication sciences, 1995–2000. Human Communication Research, 28, 531–551.
    • (2002) Human Communication Research , vol.28 , pp. 531-551
    • Holbert, R.L.1    Stephenson, M.T.2
  • 15
    • 0030555017 scopus 로고    scopus 로고
    • Refinement of the Hong psychological reactance scale
    • Hong, S.-M., & Faedda, S., (1996). Refinement of the Hong psychological reactance scale. Educational and Psychological Measurement, 56 (1), 173–182.
    • (1996) Educational and Psychological Measurement , vol.56 , Issue.1 , pp. 173-182
    • Hong, S.-M.1    Faedda, S.2
  • 16
    • 67650706330 scopus 로고    scopus 로고
    • Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives
    • Hu, L., & Bentler, P. M., (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling, 6, 1–55.
    • (1999) Structural Equation Modeling , vol.6 , pp. 1-55
    • Hu, L.1    Bentler, P.M.2
  • 17
    • 0000580293 scopus 로고
    • Unidimensional measurement, second order factor analysis, and causal models
    • Shaw B.M., Cummings L.L., (eds), Greenwich, CT, JAI, &,. &, (Eds
    • Hunter, J. E., & Gerbing, D. W., (1982). Unidimensional measurement, second order factor analysis, and causal models. In B. M., Shaw & L. L., Cummings (Eds.), Research in organizational behavior (Vol. 4, pp. 267–320). Greenwich, CT: JAI.
    • (1982) Research in organizational behavior , vol.4 , pp. 267-320
    • Hunter, J.E.1    Gerbing, D.W.2
  • 18
    • 38349061391 scopus 로고    scopus 로고
    • International Society for Presence Research, Retrieved April 20, 2009 from
    • International Society for Presence Research. (2000). The Concept of Presence: Explication Statement. Retrieved April 20, 2009 from http://www.temple.edu/ispr/frame_explicat.htm
    • (2000) The Concept of Presence: Explication Statement
  • 19
    • 0842269531 scopus 로고    scopus 로고
    • Telepresence via television: Two dimensions of telepresence may have different connections to memory and persuasion
    • Retrieved March 1, 2009, from
    • Kim, T., & Biocca, F., (1997). Telepresence via television: Two dimensions of telepresence may have different connections to memory and persuasion. Journal of Computer Mediated Communication, 3. Retrieved March 1, 2009, from http://www.mindlab.org/images/d/DOC810.pdf
    • (1997) Journal of Computer Mediated Communication , vol.3
    • Kim, T.1    Biocca, F.2
  • 20
    • 85064789533 scopus 로고    scopus 로고
    • September, Paper presented at the 2001 proceedings of the Experimental E-commerce Conference, M.I.Lab, East Lansing, MI
    • Klein, L., (2001, September). Creating virtual experiences in computer-mediated environments. Paper presented at the 2001 proceedings of the Experimental E-commerce Conference, M.I.N.D. Lab, East Lansing, MI.
    • (2001) Creating virtual experiences in computer-mediated environments
    • Klein, L.1
  • 22
    • 1842832073 scopus 로고    scopus 로고
    • Presence, explicated
    • Lee, K. M., (2004). Presence, explicated. Communication Theory, 14, 27–50.
    • (2004) Communication Theory , vol.14 , pp. 27-50
    • Lee, K.M.1
  • 23
    • 0040669514 scopus 로고    scopus 로고
    • Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence
    • Li, H., Daugherty, T., & Biocca, F., (2002). Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence. Journal of Advertising, 31 (3), 43–57.
    • (2002) Journal of Advertising , vol.31 , Issue.3 , pp. 43-57
    • Li, H.1    Daugherty, T.2    Biocca, F.3
  • 24
    • 0042223407 scopus 로고    scopus 로고
    • At the heart of it all: The concept of presence
    • Retrieved October 15, 2002, from
    • Lombard, M., & Ditton, T., (1997). At the heart of it all: The concept of presence. Journal of Computer Mediated Communication, 3. Retrieved October 15, 2002, from http://www.ascusc.org/jcmc/vol3/issue2/lombard.html
    • (1997) Journal of Computer Mediated Communication , vol.3
    • Lombard, M.1    Ditton, T.2
  • 25
    • 0042066871 scopus 로고    scopus 로고
    • Mass media attitude change: Implications of the Elaboration Likelihood Model of persuasion
    • Bryant J., Zillman D., (eds), Mahwah, NJ, Lawrence Erlbaum Associates, Inc, &,. &, (Eds
    • Petty, R. E., Priester, J. R., & Brinol, P., (2002). Mass media attitude change: Implications of the Elaboration Likelihood Model of persuasion. In J., Bryant & D., Zillman (Eds.), Media effects: Advances in theory and research (pp. 19–41). Mahwah, NJ: Lawrence Erlbaum Associates, Inc.
    • (2002) Media effects: Advances in theory and research , pp. 19-41
    • Petty, R.E.1    Priester, J.R.2    Brinol, P.3
  • 26
    • 4043174880 scopus 로고    scopus 로고
    • Death with a store: How story impacts emotional, motivational, and physiological responses to first-person shooter video games
    • Schneider, E. F., Lang, A., Shin, M., & Bradley, S. D., (2004). Death with a store: How story impacts emotional, motivational, and physiological responses to first-person shooter video games. Human Communication Research, 30 (3), 361–375.
    • (2004) Human Communication Research , vol.30 , Issue.3 , pp. 361-375
    • Schneider, E.F.1    Lang, A.2    Shin, M.3    Bradley, S.D.4
  • 27
    • 34547312072 scopus 로고    scopus 로고
    • The use of humor to mask deceptive advertising: It's no laughing matter
    • Shabbir, H., & Thwaites, D., (2007). The use of humor to mask deceptive advertising: It's no laughing matter. Journal of Advertising, 36(2), 75–85.
    • (2007) Journal of Advertising , vol.36 , Issue.2 , pp. 75-85
    • Shabbir, H.1    Thwaites, D.2
  • 29
    • 35348986948 scopus 로고    scopus 로고
    • The role of social presence in interactive agent-based persuasion
    • Skalski, P., & Tamborini, R., (2007). The role of social presence in interactive agent-based persuasion. Media Psychology, 10, 385–413.
    • (2007) Media Psychology , vol.10 , pp. 385-413
    • Skalski, P.1    Tamborini, R.2
  • 30
    • 0742317277 scopus 로고    scopus 로고
    • Involvement as goal-directed strategic processing: Extending the Elaboration Likelihood Model
    • Dillard J.P., Pfau M., (eds), Thousand Oaks, CA, Sage,. &, (Eds
    • Slater, M. D., (2002). Involvement as goal-directed strategic processing: Extending the Elaboration Likelihood Model. In J. P., Dillard & M., Pfau (Eds.), The persuasion handbook: Developments in theory and practice (pp. 175–194). Thousand Oaks, CA: Sage.
    • (2002) The persuasion handbook: Developments in theory and practice , pp. 175-194
    • Slater, M.D.1
  • 31
    • 84960629581 scopus 로고
    • The humorous message taxonomy: A framework for the study of humorous ads
    • Speck, P. S., (1991). The humorous message taxonomy: A framework for the study of humorous ads. Current Issues and Research in Advertising, 13, 1–44.
    • (1991) Current Issues and Research in Advertising , vol.13 , pp. 1-44
    • Speck, P.S.1
  • 32
    • 0346248832 scopus 로고    scopus 로고
    • Assessing the use and impact of humor on advertising effectiveness: A contingency approach
    • Spotts, H. E., Weinberger, M. G., & Parsons, A. L., (1997). Assessing the use and impact of humor on advertising effectiveness: A contingency approach. Journal of Advertising, 26 (3), 17–32.
    • (1997) Journal of Advertising , vol.26 , Issue.3 , pp. 17-32
    • Spotts, H.E.1    Weinberger, M.G.2    Parsons, A.L.3
  • 33
    • 0001868548 scopus 로고
    • Defining virtual reality: Dimensions determining telepresence
    • Biocca F., Levy M.R., (eds), Hillsdale, NJ, Lawrence Erlbaum Associates, Inc,. &, (Eds
    • Steuer, J., (1995). Defining virtual reality: Dimensions determining telepresence. In F., Biocca & M. R., Levy (Eds.), Communication in the age of virtual reality (pp. 33–56). Hillsdale, NJ: Lawrence Erlbaum Associates, Inc.
    • (1995) Communication in the age of virtual reality , pp. 33-56
    • Steuer, J.1
  • 34
    • 85064796171 scopus 로고    scopus 로고
    • November, Paper presented at the 86th annual convention of the National Communication Association, Seattle, WA
    • Tamborini, R., (2000, November). The experience of telepresence in violent video games. Paper presented at the 86th annual convention of the National Communication Association, Seattle, WA.
    • (2000) The experience of telepresence in violent video games
    • Tamborini, R.1
  • 35
    • 16244419586 scopus 로고    scopus 로고
    • The Heuristic–Systematic Model of social information processing
    • Dillard J.P., Pfau M., (eds), Thousand Oaks, CA, Sage, &, &, (Eds
    • Todorov, A., Chaiken, S., & Henderson, M. D., (2002). The Heuristic–Systematic Model of social information processing. In J. P., Dillard & M., Pfau (Eds.), The persuasion handbook: Theory and practice Thousand Oaks, CA: Sage.
    • (2002) The persuasion handbook: Theory and practice
    • Todorov, A.1    Chaiken, S.2    Henderson, M.D.3
  • 36
    • 67651164594 scopus 로고
    • The impact of humor in advertising: A review
    • Weinberger, M. G., & Gulas, C. S., (1992). The impact of humor in advertising: A review. Journal of Advertising, 21 (4) 35–59.
    • (1992) Journal of Advertising , vol.21 , Issue.4 , pp. 35-59
    • Weinberger, M.G.1    Gulas, C.S.2
  • 37
    • 0009184630 scopus 로고
    • Humor in U.S. versus U.K. TV commercials: A comparison
    • Weinberger, M. G., & Spotts, H. E., (1989). Humor in U.S. versus U.K. TV commercials: A comparison. Journal of Advertising, 18 (2), 39–44.
    • (1989) Journal of Advertising , vol.18 , Issue.2 , pp. 39-44
    • Weinberger, M.G.1    Spotts, H.E.2
  • 38
    • 33749411161 scopus 로고
    • Motivation reconsidered: The concept of competence
    • White, R. W., (1959). Motivation reconsidered: The concept of competence. Psychological Review, 66 (5), 297–333.
    • (1959) Psychological Review , vol.66 , Issue.5 , pp. 297-333
    • White, R.W.1
  • 40
    • 0014705624 scopus 로고
    • Effects of threats to attitudinal freedom as a function of agreement with the communicator
    • Worchel, S., & Brehm, J. W., (1970). Effects of threats to attitudinal freedom as a function of agreement with the communicator. Journal of Personality and Social Psychology, 14, 18–22.
    • (1970) Journal of Personality and Social Psychology , vol.14 , pp. 18-22
    • Worchel, S.1    Brehm, J.W.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.