-
1
-
-
0039255516
-
The effects of incongruity, surprise and positive moderators on perceived humor in television advertising
-
Alden, D. L., Mukherjee, A., & Hoyer, W. D., (2000). The effects of incongruity, surprise and positive moderators on perceived humor in television advertising. Journal of Advertising, 29, 1–16.
-
(2000)
Journal of Advertising
, vol.29
, pp. 1-16
-
-
Alden, D.L.1
Mukherjee, A.2
Hoyer, W.D.3
-
2
-
-
31744436039
-
Theory and principles of media health campaigns
-
Rice R., Atkin C., (eds), Thousand Oaks, CA, Sage,. &, (Eds
-
Atkin, C. K., (2001). Theory and principles of media health campaigns. In R., Rice & C., Atkin (Eds.), Public Communication Campaigns (pp. 49–68). Thousand Oaks, CA: Sage.
-
(2001)
Public Communication Campaigns
, pp. 49-68
-
-
Atkin, C.K.1
-
3
-
-
0015762330
-
Reactance and the unwillingness to help others
-
Berkowitz, L., (1973). Reactance and the unwillingness to help others. Psychological Bulletin, 79, 310–317.
-
(1973)
Psychological Bulletin
, vol.79
, pp. 310-317
-
-
Berkowitz, L.1
-
4
-
-
0942300756
-
Toward a more robust theory and measure of social presence: Review and suggested criteria
-
Biocca, F., Harms, C., & Burgoon, J. K., (2003). Toward a more robust theory and measure of social presence: Review and suggested criteria. Presence: Teleoperators and Virtual Environments, 12, 456–480.
-
(2003)
Presence: Teleoperators and Virtual Environments
, vol.12
, pp. 456-480
-
-
Biocca, F.1
Harms, C.2
Burgoon, J.K.3
-
5
-
-
34248632010
-
Perceived source credibility of local television news: The impact of television form and presence
-
Bracken, C. C., (2006). Perceived source credibility of local television news: The impact of television form and presence. Journal of Broadcasting & Electronic Media, 50 (4), 723–741.
-
(2006)
Journal of Broadcasting & Electronic Media
, vol.50
, Issue.4
, pp. 723-741
-
-
Bracken, C.C.1
-
7
-
-
1642384532
-
Revisiting the theory of psychological reactance
-
Dillard J.P., Pfau M., (eds), Thousand Oaks, CA, Sage, &,. &, (Eds
-
Burgoon, M., Alvaro, E., Grandpre, J., & Voloudakis, M., (2002). Revisiting the theory of psychological reactance. In J. P., Dillard & M., Pfau (Eds.), The persuasion handbook: Theory and practice (pp. 213–232). Thousand Oaks, CA: Sage.
-
(2002)
The persuasion handbook: Theory and practice
, pp. 213-232
-
-
Burgoon, M.1
Alvaro, E.2
Grandpre, J.3
Voloudakis, M.4
-
8
-
-
0001276529
-
Humor in advertising: The moderating role of prior brand evaluation
-
Chattopadhyay, A., & Basu, K., (1990). Humor in advertising: The moderating role of prior brand evaluation. Journal of Marketing Research, 27, 466–467.
-
(1990)
Journal of Marketing Research
, vol.27
, pp. 466-467
-
-
Chattopadhyay, A.1
Basu, K.2
-
9
-
-
85064784909
-
-
May, Paper presented to the Information Systems Division at the annual conference of the International Communication Association, New Orleans, LA
-
David, P., (2004, May). Presence theory in the realm of social interaction with technology: Computers, computer agents, and beyond. Paper presented to the Information Systems Division at the annual conference of the International Communication Association, New Orleans, LA.
-
(2004)
Presence theory in the realm of social interaction with technology: Computers, computer agents, and beyond
-
-
David, P.1
-
10
-
-
64549113703
-
A meta-analysis of humor in advertising
-
Eisend, M., (2009). A meta-analysis of humor in advertising. Journal of the Academy of Marketing Science, 37 (2), 191–203.
-
(2009)
Journal of the Academy of Marketing Science
, vol.37
, Issue.2
, pp. 191-203
-
-
Eisend, M.1
-
11
-
-
0000179655
-
The experience of a sense of presence in intercultural and international encounters
-
Fontaine, G., (1992). The experience of a sense of presence in intercultural and international encounters. Presence: Teleoperators and Virtual Environments, 1, 482–490.
-
(1992)
Presence: Teleoperators and Virtual Environments
, vol.1
, pp. 482-490
-
-
Fontaine, G.1
-
12
-
-
14944344334
-
Persuasive effects of presence in immersive virtual environments
-
Riva G., Davide F., IJsselsteijn W., (eds), Amsterdam, IOS Press,. &, (Eds
-
Grigorovici, D., (2003). Persuasive effects of presence in immersive virtual environments. In G., Riva, F., Davide, & W., IJsselsteijn (Eds.), Being there: Concepts, effects and measurement of presence in synthetic environments (pp. 191–207). Amsterdam: IOS Press.
-
(2003)
Being there: Concepts, effects and measurement of presence in synthetic environments
, pp. 191-207
-
-
Grigorovici, D.1
-
13
-
-
0001347291
-
Biased press or biased public: Attitude toward media coverage of social-groups
-
Gunther, A. C., (1992). Biased press or biased public: Attitude toward media coverage of social-groups. Public Opinion Quarterly, 56, 147–167.
-
(1992)
Public Opinion Quarterly
, vol.56
, pp. 147-167
-
-
Gunther, A.C.1
-
14
-
-
0036415080
-
Structural equation modeling in the communication sciences, 1995–2000
-
Holbert, R. L., & Stephenson, M. T., (2002). Structural equation modeling in the communication sciences, 1995–2000. Human Communication Research, 28, 531–551.
-
(2002)
Human Communication Research
, vol.28
, pp. 531-551
-
-
Holbert, R.L.1
Stephenson, M.T.2
-
15
-
-
0030555017
-
Refinement of the Hong psychological reactance scale
-
Hong, S.-M., & Faedda, S., (1996). Refinement of the Hong psychological reactance scale. Educational and Psychological Measurement, 56 (1), 173–182.
-
(1996)
Educational and Psychological Measurement
, vol.56
, Issue.1
, pp. 173-182
-
-
Hong, S.-M.1
Faedda, S.2
-
16
-
-
67650706330
-
Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives
-
Hu, L., & Bentler, P. M., (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling, 6, 1–55.
-
(1999)
Structural Equation Modeling
, vol.6
, pp. 1-55
-
-
Hu, L.1
Bentler, P.M.2
-
17
-
-
0000580293
-
Unidimensional measurement, second order factor analysis, and causal models
-
Shaw B.M., Cummings L.L., (eds), Greenwich, CT, JAI, &,. &, (Eds
-
Hunter, J. E., & Gerbing, D. W., (1982). Unidimensional measurement, second order factor analysis, and causal models. In B. M., Shaw & L. L., Cummings (Eds.), Research in organizational behavior (Vol. 4, pp. 267–320). Greenwich, CT: JAI.
-
(1982)
Research in organizational behavior
, vol.4
, pp. 267-320
-
-
Hunter, J.E.1
Gerbing, D.W.2
-
18
-
-
38349061391
-
-
International Society for Presence Research, Retrieved April 20, 2009 from
-
International Society for Presence Research. (2000). The Concept of Presence: Explication Statement. Retrieved April 20, 2009 from http://www.temple.edu/ispr/frame_explicat.htm
-
(2000)
The Concept of Presence: Explication Statement
-
-
-
19
-
-
0842269531
-
Telepresence via television: Two dimensions of telepresence may have different connections to memory and persuasion
-
Retrieved March 1, 2009, from
-
Kim, T., & Biocca, F., (1997). Telepresence via television: Two dimensions of telepresence may have different connections to memory and persuasion. Journal of Computer Mediated Communication, 3. Retrieved March 1, 2009, from http://www.mindlab.org/images/d/DOC810.pdf
-
(1997)
Journal of Computer Mediated Communication
, vol.3
-
-
Kim, T.1
Biocca, F.2
-
20
-
-
85064789533
-
-
September, Paper presented at the 2001 proceedings of the Experimental E-commerce Conference, M.I.Lab, East Lansing, MI
-
Klein, L., (2001, September). Creating virtual experiences in computer-mediated environments. Paper presented at the 2001 proceedings of the Experimental E-commerce Conference, M.I.N.D. Lab, East Lansing, MI.
-
(2001)
Creating virtual experiences in computer-mediated environments
-
-
Klein, L.1
-
22
-
-
1842832073
-
Presence, explicated
-
Lee, K. M., (2004). Presence, explicated. Communication Theory, 14, 27–50.
-
(2004)
Communication Theory
, vol.14
, pp. 27-50
-
-
Lee, K.M.1
-
23
-
-
0040669514
-
Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence
-
Li, H., Daugherty, T., & Biocca, F., (2002). Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence. Journal of Advertising, 31 (3), 43–57.
-
(2002)
Journal of Advertising
, vol.31
, Issue.3
, pp. 43-57
-
-
Li, H.1
Daugherty, T.2
Biocca, F.3
-
24
-
-
0042223407
-
At the heart of it all: The concept of presence
-
Retrieved October 15, 2002, from
-
Lombard, M., & Ditton, T., (1997). At the heart of it all: The concept of presence. Journal of Computer Mediated Communication, 3. Retrieved October 15, 2002, from http://www.ascusc.org/jcmc/vol3/issue2/lombard.html
-
(1997)
Journal of Computer Mediated Communication
, vol.3
-
-
Lombard, M.1
Ditton, T.2
-
25
-
-
0042066871
-
Mass media attitude change: Implications of the Elaboration Likelihood Model of persuasion
-
Bryant J., Zillman D., (eds), Mahwah, NJ, Lawrence Erlbaum Associates, Inc, &,. &, (Eds
-
Petty, R. E., Priester, J. R., & Brinol, P., (2002). Mass media attitude change: Implications of the Elaboration Likelihood Model of persuasion. In J., Bryant & D., Zillman (Eds.), Media effects: Advances in theory and research (pp. 19–41). Mahwah, NJ: Lawrence Erlbaum Associates, Inc.
-
(2002)
Media effects: Advances in theory and research
, pp. 19-41
-
-
Petty, R.E.1
Priester, J.R.2
Brinol, P.3
-
26
-
-
4043174880
-
Death with a store: How story impacts emotional, motivational, and physiological responses to first-person shooter video games
-
Schneider, E. F., Lang, A., Shin, M., & Bradley, S. D., (2004). Death with a store: How story impacts emotional, motivational, and physiological responses to first-person shooter video games. Human Communication Research, 30 (3), 361–375.
-
(2004)
Human Communication Research
, vol.30
, Issue.3
, pp. 361-375
-
-
Schneider, E.F.1
Lang, A.2
Shin, M.3
Bradley, S.D.4
-
27
-
-
34547312072
-
The use of humor to mask deceptive advertising: It's no laughing matter
-
Shabbir, H., & Thwaites, D., (2007). The use of humor to mask deceptive advertising: It's no laughing matter. Journal of Advertising, 36(2), 75–85.
-
(2007)
Journal of Advertising
, vol.36
, Issue.2
, pp. 75-85
-
-
Shabbir, H.1
Thwaites, D.2
-
28
-
-
85064791926
-
-
November, Paper presented at the 2004 annual conference of the National Communication Association, Chicago, IL
-
Skalski, P., & Tamborini, R., (2004, November). Social presence and information processing: An application of the heuristic–systematic model of persuasion. Paper presented at the 2004 annual conference of the National Communication Association, Chicago, IL.
-
(2004)
Social presence and information processing: An application of the heuristic–systematic model of persuasion
-
-
Skalski, P.1
Tamborini, R.2
-
29
-
-
35348986948
-
The role of social presence in interactive agent-based persuasion
-
Skalski, P., & Tamborini, R., (2007). The role of social presence in interactive agent-based persuasion. Media Psychology, 10, 385–413.
-
(2007)
Media Psychology
, vol.10
, pp. 385-413
-
-
Skalski, P.1
Tamborini, R.2
-
30
-
-
0742317277
-
Involvement as goal-directed strategic processing: Extending the Elaboration Likelihood Model
-
Dillard J.P., Pfau M., (eds), Thousand Oaks, CA, Sage,. &, (Eds
-
Slater, M. D., (2002). Involvement as goal-directed strategic processing: Extending the Elaboration Likelihood Model. In J. P., Dillard & M., Pfau (Eds.), The persuasion handbook: Developments in theory and practice (pp. 175–194). Thousand Oaks, CA: Sage.
-
(2002)
The persuasion handbook: Developments in theory and practice
, pp. 175-194
-
-
Slater, M.D.1
-
31
-
-
84960629581
-
The humorous message taxonomy: A framework for the study of humorous ads
-
Speck, P. S., (1991). The humorous message taxonomy: A framework for the study of humorous ads. Current Issues and Research in Advertising, 13, 1–44.
-
(1991)
Current Issues and Research in Advertising
, vol.13
, pp. 1-44
-
-
Speck, P.S.1
-
32
-
-
0346248832
-
Assessing the use and impact of humor on advertising effectiveness: A contingency approach
-
Spotts, H. E., Weinberger, M. G., & Parsons, A. L., (1997). Assessing the use and impact of humor on advertising effectiveness: A contingency approach. Journal of Advertising, 26 (3), 17–32.
-
(1997)
Journal of Advertising
, vol.26
, Issue.3
, pp. 17-32
-
-
Spotts, H.E.1
Weinberger, M.G.2
Parsons, A.L.3
-
33
-
-
0001868548
-
Defining virtual reality: Dimensions determining telepresence
-
Biocca F., Levy M.R., (eds), Hillsdale, NJ, Lawrence Erlbaum Associates, Inc,. &, (Eds
-
Steuer, J., (1995). Defining virtual reality: Dimensions determining telepresence. In F., Biocca & M. R., Levy (Eds.), Communication in the age of virtual reality (pp. 33–56). Hillsdale, NJ: Lawrence Erlbaum Associates, Inc.
-
(1995)
Communication in the age of virtual reality
, pp. 33-56
-
-
Steuer, J.1
-
34
-
-
85064796171
-
-
November, Paper presented at the 86th annual convention of the National Communication Association, Seattle, WA
-
Tamborini, R., (2000, November). The experience of telepresence in violent video games. Paper presented at the 86th annual convention of the National Communication Association, Seattle, WA.
-
(2000)
The experience of telepresence in violent video games
-
-
Tamborini, R.1
-
35
-
-
16244419586
-
The Heuristic–Systematic Model of social information processing
-
Dillard J.P., Pfau M., (eds), Thousand Oaks, CA, Sage, &, &, (Eds
-
Todorov, A., Chaiken, S., & Henderson, M. D., (2002). The Heuristic–Systematic Model of social information processing. In J. P., Dillard & M., Pfau (Eds.), The persuasion handbook: Theory and practice Thousand Oaks, CA: Sage.
-
(2002)
The persuasion handbook: Theory and practice
-
-
Todorov, A.1
Chaiken, S.2
Henderson, M.D.3
-
36
-
-
67651164594
-
The impact of humor in advertising: A review
-
Weinberger, M. G., & Gulas, C. S., (1992). The impact of humor in advertising: A review. Journal of Advertising, 21 (4) 35–59.
-
(1992)
Journal of Advertising
, vol.21
, Issue.4
, pp. 35-59
-
-
Weinberger, M.G.1
Gulas, C.S.2
-
37
-
-
0009184630
-
Humor in U.S. versus U.K. TV commercials: A comparison
-
Weinberger, M. G., & Spotts, H. E., (1989). Humor in U.S. versus U.K. TV commercials: A comparison. Journal of Advertising, 18 (2), 39–44.
-
(1989)
Journal of Advertising
, vol.18
, Issue.2
, pp. 39-44
-
-
Weinberger, M.G.1
Spotts, H.E.2
-
38
-
-
33749411161
-
Motivation reconsidered: The concept of competence
-
White, R. W., (1959). Motivation reconsidered: The concept of competence. Psychological Review, 66 (5), 297–333.
-
(1959)
Psychological Review
, vol.66
, Issue.5
, pp. 297-333
-
-
White, R.W.1
-
39
-
-
0000564575
-
Measuring presence in virtual environments: A presence questionnaire
-
Witmer, B. G., & Singer, M. J., (1998). Measuring presence in virtual environments: A presence questionnaire. Presence: Teleoperators and Virtual Environments, 7, 225–240.
-
(1998)
Presence: Teleoperators and Virtual Environments
, vol.7
, pp. 225-240
-
-
Witmer, B.G.1
Singer, M.J.2
-
40
-
-
0014705624
-
Effects of threats to attitudinal freedom as a function of agreement with the communicator
-
Worchel, S., & Brehm, J. W., (1970). Effects of threats to attitudinal freedom as a function of agreement with the communicator. Journal of Personality and Social Psychology, 14, 18–22.
-
(1970)
Journal of Personality and Social Psychology
, vol.14
, pp. 18-22
-
-
Worchel, S.1
Brehm, J.W.2
|