Applicability of the UTAUT model in playing online game through mobile phones: Moderating effects of user experience

Proceedings of the 1st International Technology Management Conference, ITMC 2011

Volumn , Issue , 2011, Pages 625-629

  Chen, Lily Shui Lien ^a   Kuan, Chi Jung ^a   Lee, Yung Hsin ^b   Huang, Hsiang Ling ^a  

^a TAMKANG UNIVERSITY   (Taiwan)

^b NATIONAL TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

Author keywords

Mobile phone; Online game; Prior Experience; Structural equation modeling (SEM); UTAUT

Indexed keywords

CONFIRMATORY FACTOR ANALYSIS; CONSTRUCT VALIDITY; CONSUMER ACCEPTANCE; CONSUMER ATTITUDES; DISTURBANCE EFFECTS; MANAGEMENT IMPLICATIONS; MODERATING EFFECT; ON-LINE GAMES; ONLINE GAME; PRIOR EXPERIENCE; STRUCTURAL EQUATION MODELING; SYSTEM-BASED; UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY; USER EXPERIENCE; UTAUT; WEB BROWSING;

COMPUTER SOFTWARE; INDUSTRIAL MANAGEMENT; INTERNET; MOBILE DEVICES; MOBILE PHONES; RESEARCH; TECHNOLOGY; TELEPHONE SETS; USER INTERFACES;

CELLULAR TELEPHONE SYSTEMS;

EID: 80053016128     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ITMC.2011.5996035     Document Type: Conference Paper

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