The hidden benefits of non-elite mass participation sports events: An economic perspective

International Journal of Sports Marketing and Sponsorship

Volumn 12, Issue 1, 2011, Pages 24-36

  Coleman, Richard ^a   Ramchandani, Girish ^a  

^a SHEFFIELD HALLAM UNIVERSITY   (United Kingdom)

Author keywords

Cost effectiveness; Engagement; Hidden benefits; Non elite mass participation events; Participation

Indexed keywords

EID: 80053009213     PISSN: 14646668     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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