Characteristics of lawyers portrayed in television advertising: The effects of preference, client-role and advertisement type

Journal of Professional Services Marketing

Volumn 19, Issue 1, 1999, Pages 73-89

  Trebbi, George G ^a   Hayes, Thomas J ^a   Walker, Mary ^a  

^a XAVIER UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80052977371     PISSN: 07484623     EISSN: None     Source Type: Journal    
DOI: 10.1300/J090v19n01_06     Document Type: Article

References (14)

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4. American Bar Association, Market Research Department, 1997.
5. CMR/Media Watch, Television Bureau of Advertising, Inc., New York, 1994.
6. Dyer, Robert and Shimp, Terence A., “Reactions of Legal Advertising," Journal of Advertising Research, Vol. 20, 1980, pp. 43-51.
7. Fulkerson, Jennifer, “When Lawyers Advertise," American Demographics, June 1995.
8. Grove, Stephen J., Pickett, Gregory M. and LaBand, Paul N., “An Empirical Examination of Factual Information Content Among Service Advertisements," Service Industries Journal, Vol. 15, No. 2, April 1995, pp. 216-233.
9. Hengstler, Gary P., Vox Populi: The Public Deception of Lawyers: ABA Poll, ABA Journal, American Bar Association, September 1993.
10. Hill, Louise L., Lawyer Advertising, Quorum Books, 1993.
11. Hite, Robert E. and Fraser, Cynthia, “Meta-Analysis of Attitudes Toward Advertising Professionals," Journal of Marketing, Vol. 52, July 1988, pp. 95-105.
12. Murphy, Ian P., “Humanizing the Lawyer," The Marketing News, American Marketing Association, February 17, 1996, pp. 1-10.
13. Ostrum, Brian J. and Kander, Neal B., Examining the Work of State Courts, 1995, National Center for State Courts, 1996.
14. Shimp, Terence A. and Dyer, Robert F., “The Views of the Legal Profession Toward Legal Service Advertising," Journal of Marketing, Vol. 42, 1978, pp. 74-81.