Effects of university affiliation and 'school spirit' on color preferences: Berkeley versus Stanford

Psychonomic Bulletin and Review

Volumn 18, Issue 3, 2011, Pages 498-504

  Schloss, Karen B ^a   Poggesi, Rosa M ^a   Palmer, Stephen E ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Color aesthetics; Color preference; Ecological valence theory (EVT); Human visual perception; Individual differences

Indexed keywords

ARTICLE; COLOR; COLOR VISION; DECISION MAKING; ESTHETICS; FEMALE; HUMAN; INDIVIDUALITY; MALE; MOTIVATION; PHOTOSTIMULATION; PSYCHOLOGICAL ASPECT; STUDENT; UNIVERSITY;

CHOICE BEHAVIOR; COLOR; COLOR PERCEPTION; ESTHETICS; FEMALE; HUMANS; INDIVIDUALITY; MALE; MOTIVATION; PHOTIC STIMULATION; STUDENTS; UNIVERSITIES;

EID: 80052876536     PISSN: 10699384     EISSN: 15315320     Source Type: Journal    
DOI: 10.3758/s13423-011-0073-1     Document Type: Article

References (8)

1. Eysenck, H. J. (1941). A critical and experimental study of color preference. The American Journal of Psychology, 54, 385-391.
2. Granger, G. W. (1955). An experimental study of colour preferences. The Journal of General Psychology, 52, 3-20.
3. Guilford, J. P., & Smith, P. C. (1959). A system of color preferences. The American Journal of Psychology, 72, 487-502.
4. Hurlbert, A. C., & Ling, Y. (2007). Biological components of sex differences in colour preferences. Current Biology, 17, 623-625. doi:10.1016/j.cub.2007.06.022
5. McManus, I. C., Jones, A. L., Cottrell, J. (1981). "The aesthetics of colour, " Perception, 10, 651-666
6. Palmer, S. E., & Schloss, K. B. (2010). An ecological valence theory of human color preference. Proceedings of the National Academy of Sciences, 107, 8877-8882.
7. Schloss, K. B., & Palmer, S. E. (2011). Aesthetic response to color combinations: Preference, harmony and similarity. Attention, Perception and Psychophysics. 73, 551-571.
8. Wyszecki, G., & Stiles, W. S. (1967). Color science: Concepts and methods, quantitative data and formulas. New York: Wiley.