Does time fly when you're counting down? The effect of counting direction on subjective time judgment

Advances in Consumer Research

Volumn 36, Issue , 2009, Pages 1051-1052

  Shalev, Edith ^a   Morwitz, Vicki G ^a  

^a NEW YORK UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80052777978     PISSN: 00989258     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Conference Paper

References (5)

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2. Fredrickson, B. L., & Kahneman, D. (1993). Duration neglect in retrospective evaluations of affective episodes. Journal of Personality and Social Psychology, 65, 45-55.
3. Kivetz, Ran, Oleg Urminsky, and Yuhuang Zheng (2006), "The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention," Journal of Marketing Research, 43 (1), February, 39-58. (Pubitemid 43331603)
4. Nunes, J. C., Dreze, X. (2006). The Endowed Progress Effect: How Artificial Advancement Increases Effort. Journal of Consumer Research, 32, 504-512. (Pubitemid 43616962)
5. Petty, R. E., Briñol, P., Tormala, Z. L., & Wegener, D. T. (2007) The role of meta-cognition in social judgment. In E. T. Higgins & A. Kruglanski (Eds), Social psychology: A handbook of basic principles (2nd ed.). New York: Guilford Press.