Understanding the adoption of mobile instant messaging in China

Advances in Information Sciences and Service Sciences

Volumn 3, Issue 7, 2011, Pages 104-111

  Yongqing, Yang ^a   Jinlong, Zhang ^b   Jianhua, Yang ^a   Yuanyuan, Sun ^a  

^a SHANDONG INSTITUTE OF BUSINESS AND TECHNOLOGY   (China)

^b HUAZHONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (China)

Author keywords

Mobile instant messaging; Perceived value; Service compatibility; Social influences

Indexed keywords

ADOPTION BEHAVIOR; ADOPTION DECISION; ADOPTION INTENTION; ADOPTION MODEL; CELL PHONE; DUAL ROLE; FUTURE RESEARCH DIRECTIONS; INSTANT MESSAGING; KEY FACTORS; PERCEIVED BENEFITS; PERCEIVED USEFULNESS; PERCEIVED VALUE; POSITIVE EFFECTS; SERVICE COMPATIBILITY; SOCIAL INFLUENCE;

MESSAGE PASSING; TELECOMMUNICATION EQUIPMENT; WORLD WIDE WEB;

ECONOMIC AND SOCIAL EFFECTS;

EID: 80052567240     PISSN: 19763700     EISSN: None     Source Type: Journal    
DOI: 10.4156/aiss.vol3.issue7.12     Document Type: Article

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