Changing health behaviors with social marketing

Osteoporosis International

Volumn 22, Issue SUPPL. 3, 2011, Pages

  Suarez Almazor, M E ^a  

^a UNIVERSITY OF TEXAS   (United States)

Author keywords

Osteoporosis; Quality of care

Indexed keywords

ATTITUDE TO HEALTH; BEHAVIOR CHANGE; BONE MASS; DIET; EXERCISE; FRACTURE; HEALTH BEHAVIOR; HEALTH CARE DELIVERY; HEALTH CARE POLICY; HEALTH CARE QUALITY; HUMAN; HUMAN IMMUNODEFICIENCY VIRUS INFECTION; LIFESTYLE MODIFICATION; MASS COMMUNICATION; OSTEOPOROSIS; PRIORITY JOURNAL; REVIEW; SCREENING; SMOKING; SOCIAL MARKETING;

FEMALE; HEALTH BEHAVIOR; HEALTH PROMOTION; HUMANS; LIFE STYLE; OSTEOPOROSIS; OSTEOPOROTIC FRACTURES; QUALITY OF HEALTH CARE; SOCIAL MARKETING;

EID: 80052371716     PISSN: 0937941X     EISSN: 14332965     Source Type: Journal    
DOI: 10.1007/s00198-011-1699-6     Document Type: Review

References (4)

1. Andrease AR (1995) Marketing social change: changing behavior to promote health, social development, and the environment. Jossey-Bass, San Francisco
2. Weinrich NK (2010) Hands-on social marketing: a step-by-step guide to designing change for good, 2nd edn. Sage Publications, London
3. MA Wakefield B Loken RC Hornik 2010 Use of mass media campaigns to change health behaviour Lancet 376 9748 1261 1271 20933263 10.1016/S0140-6736(10) 60809-4
4. LC Abroms EW Maibach 2008 The effectiveness of mass communication to change public behavior Annu Rev Public Health 29 219 234 18173391 10.1146/annurev.publhealth.29.020907.090824 (Pubitemid 351600406)