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Volumn , Issue , 2011, Pages
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Communicating with a large customer base via mobile messaging
a
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Author keywords
messaging; middleware; mobile communication; SMS
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Indexed keywords
AUTOMATED REGISTRATION;
BUSINESS-USERS;
COST-EFFICIENT;
CUSTOMER DATA;
CUSTOMER INTERACTION;
DEREGISTRATION;
EXTERNAL SYSTEMS;
LARGE CUSTOMER;
MESSAGING;
MOBILE COMMUNICATIONS;
MOBILE MARKETING;
MOBILE MESSAGING;
MONITORING FUNCTIONS;
SMS;
SMS MESSAGES;
TIME FRAME;
TIMER-BASED;
UNIQUE FEATURES;
WEB INTERFACE;
COMMUNICATION SYSTEMS;
CUSTOMER SATISFACTION;
MESSAGE PASSING;
MIDDLEWARE;
SALES;
TELECOMMUNICATION EQUIPMENT;
USER INTERFACES;
MOBILE TELECOMMUNICATION SYSTEMS;
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EID: 80052334085
PISSN: None
EISSN: None
Source Type: Conference Proceeding
DOI: 10.1145/2016551.2016564 Document Type: Conference Paper |
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Times cited : (2)
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References (15)
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