What really happened to Toyota?

MIT Sloan Management Review

Volumn 52, Issue 4, 2011, Pages 29-35

  Cole, Robert E ^a,b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b DOSHISHA UNIVERSITY   (Japan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80052329365     PISSN: 15329194     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (25)

1. J. Press, A New Era for Toyota and TMA in North America," (internal Toyota presentation Sept 20 (2006) http://commerce.senate.gov.
2. Gallup, "Americans, Toyota Owners Still Confident in Toyota Vehicles," March 2, 2010, www.gallup.com.
3. N. Roland, "Toyota Doesn't Go Far Enough on Safety Management Changes, Panel Says," Automotive News, May 23, 2011.
4. D. Sedgwick, "Toyota Likely to Win Back Consumer Reports 'Recommended Rating,'" Feb. 26, 2010, http:// autos.aol.com.
5. J.D. Power and Associates, "J.D. Power and Associates 2010 U.S. Initial Quality Study" (Westlake Village, California: J.D. Power and Associates, 2010).
6. C. Jensen, "Toyota's Image Falls in J.D. Power Survey," New York Times, June 18, 2010, sec. B, p. 5.
7. M. Rechtin, "Fay in the Fray of Toyota Image Turnaround," Automotive News, Sept. 13, 2010, 20.
8. Parker Waichman Alonso LLP, "Chronology of Events in Ford/Firestone Controversy," May 21, 2001, www.yourlawyer.com.
9. P.A. Eisenstein, "Dark Clouds Gather Over Toyota After New Safety Setback," Oct. 21, 2010, http://msnbc.com;
10. and "Nissan Recalls 2 Million Cars Worldwide," Oct. 2 7, 2010, http://msnbc.com.
11. A. Frean, "Fears Over Potential Toyota Problems Surfaced in 2006, U.S. Senate Told," Times Online, March 3, 2010, http://business. timesonline.co.uk.
12. J.S. Busby, "Failure to Mobilize in Reliability-Seeking Organizations: Two Cases from the UK Railroad," Journal of Management Studies 43, no. 6 (2006): 1375-1393. (Pubitemid 44410690)
13. N. Shirouzu, "Toyoda Concedes Profit Focus Led to Flaws," Wall Street Journal Asia, March 1.
14. Toyota Industries Corporation, "A New Direction for a New Millennium: Annual Report 2001" (Kariya, Aichi, Japan: Toyota Industries Corporation, 2001);
15. Toyota Motor Corporation, "Driving to Innovate New Value: Annual Report 2008" (Aichi, Japan: Toyota Motor Corporation, 2008).
16. J.B. White, "What's Safer: A Chevy or Mercedes?" Wall Street Journal, Sept. 22, 2010, sec. D, p. 1.
17. D. Barkholz, "Fixing Cars' Brains Saves Ford Millions," Automotive News, May 11, 2010, 12B.
18. N. Shirouzu, "Inside Toyota, Executives Trade Blame Over Debacle," Wall Street Journal, April 13, 2010.
19. M. Ramsey and N. Shirouzu, "Toyota Is Changing How It Develops Cars," Wall Street Journal, July 6, 2010, sec. B, p. 6.
20. T. Fujimoto, "Toyota Overwhelmed by Demon of Complexity," Asahi Shimbun, March 3, 2010, www.asahi.com.
21. R. Dore, "Taking Japan Seriously" (Stanford, California: Stanford University Press, 1987), 173-192.
22. R. Sherefkin, "Detroit 3 Score Higher with Suppliers," Automotive News, May 24, 2010, 16B;
23. R. Sherefkin, "Toyota Loses Luster with Suppliers," Automotive News, May 25, 2009.
24. N. Roland, "Toyota's U.S. Execs: Japan Didn't Share Info," Automotive News, Aug. 9, 2010, 3.
25. Ramsey and Shirouzu Toyota "Is Changing."