The Phenomenon of Political Marketing: The Thatcher Contribution

Contemporary Record

Volumn 8, Issue 1, 1994, Pages 23-43

  Scammell, Margaret ^a  

^a UNIVERSITY OF LIVERPOOL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80052004507     PISSN: 09509224     EISSN: None     Source Type: Journal    
DOI: 10.1080/13619469408581279     Document Type: Article

References (23)

1. Donald T. Regan, For the Record: From Wall Street to Washington (London: Hutchinson, 1988), p. 248.
2. Ralph Harris and Arthur Seldon in a publication by the right-wing Institute of Economic Affairs, argued that Mrs Thatcher's reluctance to tackle the NHS resulted from ‘ill-considered advice based on defective measurement of public opinion’. Ralph Harris and Arthur Seldon, Welfare without the State: A Quarter-Century of Suppressed Public Choice (London: Institute of Economic Affairs, 1987).
3. See M. Scammell, Designer Politics (Basingstoke: Macmillan, forthcoming).
4. See Michael Biddiss, ‘Thatcherism: Concept and Interpretations’, in K. Minogue and M. Biddiss (eds.), Thatcherism: Personality and Politics (Basingstoke: Macmillan, 1987), pp. 1–20.
5. See Scammell, Thatcherism: Personality and Politics.
6. Bernard Ingham, Kill The Messenger (London: HarperCollins, 1991), p. 352.
7. P. Hewitt and P. Mandelson, ‘The Labour Campaign’, in Ivor Crewe and Martin Harrop (eds.), Political Communications: The General Election of 1987 (Cambridge: Cambridge University Press, 1989), pp. 49–54.
8. Patrick Cosgrave, The Lives of Enoch Powell (London: Bodley Head, 1990), p. 17.
9. Robert Waller, Moulding Political Opinion (London: Croom Helm, 1988), p. 105.
10. See Richard Kelly, Conservative Party Conferences: The Hidden System (Manchester: Manchester University Press, 1989).
11. Charter News, 1990 Party Conference, Issue 1.
12. MORI, British Public Opinion, April/May 1992.
13. Peter Mandelson, ‘Marketing Labour’, Contemporary Record, Vol. 1, No. 4 (Winter 1988), pp. 11–13.
14. ‘Can Mrs Thatcher Survive?’, Evening Standard, 27 Oct. 1989.
15. See ‘The Sunday Review’ in the Independent on Sunday, 5 May 1991.
16. MORI's Perceptual Mapping Computer Analysis is derived through a multi-comparison technique whereby each party is plotted on a graph according to its score on a number of attributes relative to each other and to other parties’ scores. See British Public Opinion, Sept. 1989.
17. MORI's study on public attitudes to mark Mrs Thatcher's ten years at Downing Street is the source for this account. See British Public Opinion, June 1989.
18. ‘Can Mrs Thatcher Survive’, Evening Standard, 27 Oct. 1989.
19. Quoted in Robert Waller, Evening Standard, p. 106.
20. The figures come from NEC Reports, Labour Party Conferences, 1988 and 1989, and Independent on Sunday, 8 July 1990.
21. See Roger Carroll, ‘The Alliance's Non-Advertising Campaign’, in Crewe and Harrop, p. 87.
22. Conservative Newsline, June 1990.
23. See M. Scammell, ‘Political Advertising and the Broadcasting Revolution’, Political Quarterly, Vol. 61, No. 2 (April 1990), pp. 200–13.