Understanding the network and user-targeting properties of web advertising networks

Proceedings - International Conference on Distributed Computing Systems

Volumn , Issue , 2011, Pages 613-622

  Wang, Yong ^a,b   Burgener, Daniel ^b   Kuzmanovic, Aleksandar ^b   Maciá Fernández, Gabriel ^c  

^a UNIVERSITY OF ELECTRONIC SCIENCE AND TECHNOLOGY OF CHINA   (China)

^b NORTHWESTERN UNIVERSITY   (United States)

^c UNIVERSITY OF GRANADA   (Spain)

Author keywords

Auditing service; Content level; Network level; Web based ad network

Indexed keywords

AUDITING SERVICE; CONTENT-LEVEL; DELAY PERFORMANCE; DESIGN PHILOSOPHY; DISTRIBUTION MECHANISM; END USERS; LOCATION BASED; NETWORK INFRASTRUCTURE; NETWORK-LEVEL; ONLINE ADVERTISING; WEB ADVERTISING; WEB-BASED AD NETWORK;

LEVEL MEASUREMENT; MARKETING; PHILOSOPHICAL ASPECTS; USER INTERFACES; WORLD WIDE WEB;

DISTRIBUTED COMPUTER SYSTEMS;

EID: 80051907649     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICDCS.2011.10     Document Type: Conference Paper

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