Marketing: The Anchor for Sales

The Oxford Handbook of Strategic Sales and Sales Management

Volumn , Issue , 2011, Pages

  Capon, Noel ^a  

^a The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

Author keywords

Market strategy; Marketing imperatives; Sales force; Sales managers; Sales strategy

Indexed keywords

EID: 80051685373     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1093/oxfordhb/9780199569458.003.0021     Document Type: Chapter

References (4)

1. Capon, N., with J. M. Hulbert (2007). Managing Marketing in the 21st Century, Bronxville, NY: Wessex.
2. Drucker, P. F. (1954). The Practice of Management, New York: Harper & Row.
3. Reis, A., and A. Trout (1993). Positioning: The Battle for Your Mind, New York: McGraw-Hill.
4. Slywotsky, A. J., and B. P. Shapiro (1993). "Leveraging to Beat the Odds: The New Marketing Mind-Set," Harvard Business Review 71 (September-October): 97-107.