Curriculum internationalisation: A comparative study in Iran and Sweden

European Journal of Marketing

Volumn 33, Issue 7-8, 1999, Pages 760-772

  Salehi‐Sangari, Esmail ^a   Foster, Tim ^a  

^a LULEÅ UNIVERSITY OF TECHNOLOGY   (Sweden)

Author keywords

Business education; Curriculum development; Internationalization strategy; Iran; Sweden

Indexed keywords

EID: 80051644699     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569910274401     Document Type: Article

References (10)

1. Buch, J. and Rhoda, K.L. (1995), “Internationalising the business curriculum: teaching by example in finance”, Journal of Teaching in International BusinessVol. 6 No. 3, pp. 73‐86.
2. Chan, T.S. (1995), “The MBA Trade Mission Program: toward a more effective approach for teaching international marketing”, Marketing Education Review, Vol. 5 No. 3.
3. Daniels, J.D. and Radebaugh, L.H. (1974), International Business Curriculum Survey, Academy of International Business, Chicago, IL.
4. Frazer, M. (1995), “Changing attitudes to international business through the bsiness curriculum”, Journal of Teaching in International BusinessVol. 6 No. 4, pp. 23‐33.
5. Grosse, R. and Perritt, G.W. (1980), International Business Curricula: A Global SurveyAcademy of International Business, Cleveland, OH.
6. Keillor, B.D., Bush, R.P. and Bush, A.J. (1995), “Marketing‐based strategies for recruiting business students in the next century”, Marketing Education ReviewVol. 5 No. 3.
7. Kwok, C.Y., Arpan, J. and Folks, Jr W.R., (1995), “A global survey of international business education in the 1990s”, Journal of International Business StudiesVol. 25 No. 3, pp. 605‐23.
8. Terpstra, V. (1969), University Education for International Business Association for Education in International Business, Bowling Green, OH.
9. Thanopoulos, J. and Leonard, J.W. (1986), International Business Curricula: A Global Survey, Academy of International Business, Cleveland, OH.
10. Yin, R.K. (1994), Case Study Research, Design and Methods Sage, Thousand Oaks, CA.