Communitas/corporatas tensions in organizational rhetoric: finding a balance in sports public relations

Journal of Public Relations Research

Volumn 20, Issue 3, 2008, Pages 251-270

  Boyd, Josh ^a   Stahley, Melissa ^b  

^a PURDUE UNIVERSITY   (United States)

^b Consona Corporation ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79961227172     PISSN: 1062726X     EISSN: 1532754X     Source Type: Journal    
DOI: 10.1080/10627260801962707     Document Type: Article

References (52)

1. Aden, R. C., and Reynolds, C. L., 1993. Lost and found in America: The function of place metaphor in. Sports Illustrated. Southern Communication Journal, 59: 1–14.
2. Anderson, W. B., 2004. Major League Baseball under investigation: How the industry used public relations to promote its past to save its present. Public Relations Review, 30: 439–445.
3. Bakhtin, M., 1968. Rabelais and his world, Edited by: Iswolsky, H., Cambridge, MA: MIT Press. (Original work published 1965)
4. Bateson, G., 1972. Steps to an ecology of the mind., New York: Ballantine Books.
5. Bostdorff, D. M., and Vibbert, S. L., 1994. Values advocacy: Enhancing organizational images, deflecting public criticism, and grounding future arguments. Public Relations Review, 20: 141–158.
6. Boyd, J., 2000. Selling home: Corporate stadium names and the destruction of commemoration. Journal of Applied Communication Research, 28: 330–346.
7. Boyd, J., 2001. Corporate rhetoric participates in public dialogue: A solution to the public/private conundrum. Southern Communication Journal, 66: 279–292.
8. Brown, R. S., and O'Rourke, D. J., eds. 2003. Case studies in sport communication, Westport, CT: Praeger.
9. Brummett, B., 2004. “ Communities, identities, and politics: What rhetoric is becoming in the twenty-first century ”. In New approaches to rhetoric, Edited by: Sullivan, P. A., and Goldzwig, S. R., 293–307. Thousand Oaks, CA: Sage.
10. Ceccarelli, L., 1998. Polysemy: Multiple meanings in rhetorical criticism. Quarterly Journal of Speech, 84: 395–415.
11. Cheney, G., 1991. Rhetoric in an organizational society: Managing multiple identities, Columbia: University of South Carolina Press.
12. Cheney, G., 2004. “ Arguing about the place of values and ethics in market-oriented discourses of today ”. In New approaches to rhetoric, Edited by: Sullivan, P. A., and Goldzwig, S. R., 61–87. Thousand Oaks, CA: Sage.
13. Cheney, G., and Christensen, L. T., 2001. “ Organizational identity: Linkages between internal and external communication ”. In The new handbook of organizational communication, Edited by: Jablin, F. M., and Putnam, L. L., 231–269. Thousand Oaks, CA: Sage.
14. Cheney, G., and McMillan, J. J., 1990. Organizational rhetoric and the practice of criticism. Journal of Applied Communication Research, 18: 93–114.
15. Chesebro, J. W., 1984. The symbolic construction of social realities: A case study in the rhetorical criticism of paradox. Communication Quarterly, 32: 164–171.
16. Citizenship Through Sports Alliance. (2006). Membership. Retrieved December 15, 2006, from http://www.sportsmanship.org/membership.asp
17. Coakley, J. J., 1989. “ Sport in society: An inspiration or an opiate? ”. In Sport in contemporary society: An anthology, Edited by: Eitzen, D. S., 24–40. New York: St. Martin's Press.
18. Crable, R. E., 1990. “Organizational rhetoric” as the fourth great system: Theoretical, critical, and pragmatic implications. Journal of Applied Communication Research, 18: 115–128.
19. 2002. “ 5th, 6th Grade Teachers' Packet. ”. In Stay in bounds: Field trip for grades 5 and 6, Indianapolis, IN: National Collegiate Athletic Association.
20. Eisenberg, E. M., 1984. Ambiguity as strategy in organizational communication. Communication Monographs, 51: 227–242.
21. Eisenberg, E. M., 1990. Jamming: Transcendence through organizing. Communication Research, 17: 139–164.
22. Flynn, T., 2006. A delicate equilibrium: Balancing theory, practice, and outcomes. Journal of Public Relations Research, 18: 191–201.
23. Gallwey, W. T., 1997. The inner game of tennis., New York: Random House.
24. Giamatti, A. B., 1989. Take time for paradise., New York: Summit Books.
25. Goldstein, J. H., and Bredemeier, B. J., 1977. Socialization: Some basic issues. Journal of Communication, 27 (3): 154–159.
26. Hall, M. R., 2006. Corporate philanthropy and corporate community relations: Measuring relationship-building results. Journal of Public Relations Research, 18: 1–21.
27. Heath, R. L., 2006. Onward into more fog: Thoughts on public relations' research directions. Journal of Public Relations Research, 18: 93–114.
28. Jackson, P., 1995. Sacred hoops: Spiritual lessons of a hardwood warrior, New York: Hyperion.
29. Jacoby, N. H., 1974. “ The corporation as social activist ”. In The unstable ground: Corporate social policy in a dynamic society, Edited by: Sethi, S. P., 224–244. Los Angeles, CA: Melville.
30. Katz, N., 2001. Sports teams as a model for workplace teams: Lessons and liabilities. Academy of Management Executive, 15 (3): 56–67.
31. MacAloon, J. J., 1984. “ Olympic games and the theory of spectacle in modern society ”. In Rite, drama, festival, spectacle: Rehearsals toward a theory of cultural performance, Edited by: MacAloon, J. J., 241–280. Philadelphia: Institute for Study of Human Issues.
32. McAllister, M. P., 1998. College bowl sponsorship and the increased commercialization of amateur sports. Critical Studies in Mass Communication, 15: 357–381.
33. Miller, J. B., 1999. “Indians,” “Braves,” and “Redskins”: A performative struggle for control of an image. Quarterly Journal of Speech, 85: 188–202.
34. Mulhern, F., 2000. Culture/metaculture, New York: Routledge.
35. 2000. “ National Collegiate Athletic Association ”. In National Collegiate Athletic Association, Indianapolis, IN: Author. [Pamphlet].
36. 2001. “ National Collegiate Athletic Association. ”. In Stay in bounds strategic plan 2000–01: Indianapolis stay in bounds project, Unpublished manuscript.
37. National Collegiate Athletic Association. (2004, October 15). Revised budget for fiscal year ended August 31, 2005. Retrieved December 15, 2006, from http://www1.ncaa.org/finance/2004-05_budget.pdf
38. National Collegiate Athletic Association. (2006). Enter the Stay in Bounds site. Retrieved December 15, 2006, from http://www.ncaa.org/hall_of_champions/global/global_sib.htm
39. National Collegiate Athletic Association. (2006). Stay in Bounds activities. Retrieved December 15, 2006, from http://www.ncaa.org/hall_of_champions/educators/educators_activities.htm
40. 2000. “ National Collegiate Athletic Association Foundation ”. In Annual report, Indianapolis, IN: National Collegiate Athletic Association.
41. NCAA financial reports database. 2006. Indianapolis Star. Retrieved December 15, 2006, from http://www2.indystar.com/NCAA_financial_reports/revenue_stat/show_field_rank
42. Overman, S., J. “Winning isn't everything. It's the only thing”: The origins, attribution, and influence of a famous football quote. Football Studies 1999 2(2), 77–99. Retrieved December 15, 2006 from http://www.aafla.org/SportsLibrary/FootballStudies/1999/FS0202h.pdf
43. Simon, R. L., 1991. Fair play: Sport, values, and society., Boulder, CO: Westview Press.
44. Smith, R. C., and Eisenberg, E. M., 1987. Conflict at Disneyland: A root-metaphor analysis. Communication Monographs, 54: 367–380.
45. Stahley, M. B., and Boyd, J., 2006. Winning is(n't) everything: The paradox of excellence and the challenge of organizational epideictic. Journal of Applied Communication Research, 34: 311–330.
46. Stohl, C., and Cheney, G., 2001. Participatory processes/paradoxical practices: Communication and the dilemma of organizational democracy. Management Communication Quarterly, 14: 349–407.
47. Trujillo, N., 1992a. Interpreting (the work and the talk of) baseball: Perspectives on ballpark culture. Western Journal of Communication, 56: 350–371.
48. Trujillo, N., 1992b. “ White knights, poker games, and the invasion of the carpetbaggers: Interpreting the sale of a professional sports franchise ”. In Rhetorical and critical approaches to public relations, Edited by: Toth, E. L., and Heath, R. L., 257–277. Hillsdale, NJ: Lawrence Erlbaum Associates, Inc.
49. Turner, V., 1969. The ritual process, Chicago: Aldine.
50. Turner, V., 1974. Dramas, fields, and metaphors: Symbolic action in human society, Ithaca, NY: Cornell University Press.
51. Wahlberg, D., 2004. Ending the debate: Crisis communication analysis of one university's American Indian athletic identity. Public Relations Review, 30: 197–203.
52. Wolf, B. D., 2002. Ohio State rakes in revenue from sports. The Columbus Dispatch, January 1: B1–B3.