Consumer decision patterns through eye gaze analysis

International Conference on Intelligent User Interfaces, Proceedings IUI

Volumn , Issue , 2010, Pages 78-85

  Castagnos, Sylvain ^a   Pu, Pearl ^a  

^a EPFL   (Switzerland)

Author keywords

Decision theory; E commerce; Eye tracking system; Recom mender systems; Usage patterns

Indexed keywords

EYE TRACKING SYSTEM; EYE-GAZE; EYE-TRACKING; ONLINE STRATEGY; PURCHASE DECISION; USAGE PATTERNS; USER-CENTERED;

DECISION MAKING; DECISION SUPPORT SYSTEMS; ELECTRONIC COMMERCE; INTELLIGENT SYSTEMS; ONLINE SYSTEMS; SALES;

DECISION THEORY;

EID: 79961141750     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2002333.2002346     Document Type: Conference Paper

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