Customer interaction in service innovation: Seldom intensive but often decisive. Case studies in three business service sectors

International Journal of Technology Management

Volumn 55, Issue 1-2, 2011, Pages 171-186

  Kuusisto, Arja ^a   Riepula, Mikko ^b  

^a LAPPEENRANTA UNIVERSITY OF TECHNOLOGY   (Finland)

^b HELSINKI SCHOOL OF ECONOMICS   (Finland)

Author keywords

Business to business services; Customer involvement; Customer roles; New service development; Service innovation; Support services

Indexed keywords

ENGINEERING; INDUSTRIAL MANAGEMENT;

BUSINESS TO BUSINESS; CUSTOMER INVOLVEMENT; CUSTOMER ROLES; NEW SERVICE DEVELOPMENT; SERVICE INNOVATION; SUPPORT SERVICES;

SALES;

EID: 79961014951     PISSN: 02675730     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJTM.2011.041686     Document Type: Article

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