How public relations executives perceive and measure the impact of social media in their organizations

Public Relations Review

Volumn 37, Issue 3, 2011, Pages 325-328

  DiStaso, Marcia W ^a   McCorkindale, Tina ^b   Wright, Donald K ^c  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b APPALACHIAN STATE UNIVERSITY   (United States)

^c BOSTON UNIVERSITY   (United States)

Author keywords

Corporate executives; Interviews; Measurement; Social media

Indexed keywords

EID: 79960698543     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2011.06.005     Document Type: Article

References (5)

1. Lariscy R.W., Avery E.J., Sweetser K.D., Howes P. Monitoring public opinion in cyberspace: How corporate public relations is facing the challenge. Public Relations Journal 2009, 3(4):1-17.
2. McCorkindale, T. (August 2010). Twitter me this, Twitter me that: A quantitative content analysis of the 40 best Twitter brands. Paper presented at the annual conference of the Association for Educators in Journalism and Mass Communication, Denver, CO.
3. Paine, K. D. (2009). How to set benchmarks in social media: Exploratory research for social media. Paper presented at the 12th International Public Relations Research Conference, Coral Gables, FL.
4. Wright D.K., Hinson M.D. How new communications media are being used in public relations: A longitudinal analysis. Public Relations Journal 2010, 4(3):1-27.
5. Yang S.U., Lim J.S. The effects of blog-mediated public relations (BMPR) on relational trust. Journal of Public Relations Research 2009, 21(3):341-359.