Cronbach's alpha versus components of variance approach (COVA): Dispelling three myths about alpha and suggesting an alternative reliability statistic for communication trait research

Communication Research Reports

Volumn 28, Issue 3, 2011, Pages 281-286

  Wigley, Charles J ^a  

^a CANISIUS COLLEGE   (United States)

Author keywords

Reliability; Research methods; Traits

Indexed keywords

EID: 79960527470     PISSN: 08824096     EISSN: 17464099     Source Type: Journal    
DOI: 10.1080/08824096.2011.591220     Document Type: Article

References (9)

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9. Sijtsma, K. (2009). On the use, the misuse, and the very limited usefulness of Cronbach's alpha. Psychometrika, 74, 107-120.