The persuasive effects of audiovisual PSAs to promote organ donation: The mediating role of psychological reactance

Communication Studies

Volumn 61, Issue 1, 2010, Pages 46-69

  LaVail, Katherine Hart ^a,b   Anker, Ashley E ^b   Reinhart, Amber ^b,c   Feeley, Thomas Hugh ^b  

^a UNIVERSITY OF IOWA   (United States)

^b Buffalo State University   (United States)

^c UNIVERSITY OF MISSOURI ST LOUIS   (United States)

Author keywords

Health campaigns; Organ donation; Persuasion; PSAs; Reactance

Indexed keywords

EID: 79960493501     PISSN: 10510974     EISSN: 17451035     Source Type: Journal    
DOI: 10.1080/10510970903400337     Document Type: Article

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