Masculinities on display: An analysis of new Men's image presented in Men's lifestyle magazines (1997-2006)

Mass Communication Research

Volumn , Issue 107, 2011, Pages 207-243

  Yuan, Sam T H ^a   Shaw, Ping ^b  

^a Huayi Brothers International Media Corporation   (Taiwan)

^b NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

Author keywords

Content analysis; Masculinity; Men's image; Men's lifestyle magazine

Indexed keywords

EID: 79960483154     PISSN: 10161007     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (37)

1. http://www.commrd.nccu.edu.tw/material/photo/pdf/2006.3.15salon.pdf
2. Alexander, S. M. (2003). Stylish hard bodies: Branded masculinity in men's health magazine. Sociological Perspectives, 46(4), 535-554.
3. Boni, F. (2002). Framing media masculinities: Men's lifestyle magazines and biopolitics of the male body. European Journal of Communication, 17(4), 465-478.
4. Bordo, S. (2000). The male body: A new look at men in public and in private. New York, NY: Farrar, Straus and Giroux.
5. Chapman, R. (1988). The great pretender: Variations on the new man theme. In R. Chapman & J. Rutherford (Eds.), Male order: Unwrapping masculinity (pp. 225-248). London, UK: Lawrence and Wishart.
6. Connell, R. W. (1995). Masculinities. Cambridge, UK: Polity.
7. Connell, R. W. (1998). Masculinities and globalization. Men and Masculinities, 1(1), 3-23.
8. Connell, R. W. (2000). The men and the boys. Berkeley, CA: University of California Press.
9. Craig, S. (1992). Considering men and the media. In D. Craig (Ed.), Men, masculinity, and the media (pp. 1-7). London, UK: Sage.
10. Danesi, M. (1994). Cool: The signs and meanings of adolescence. Toronto, Canada: University of Toronto Press.
11. Darling-Wolf, F. (2003). Male bonding and female pleasure: Refining masculinity in Japanese popular cultural texts. Popular Communication, 1(2), 73-88.
12. Darling-Wolf, F. (2004). Women and new men: Negotiating masculinity in the Japanese media. The Communication Review, 7, 285-303.
13. Englis, B., Soloman, M., & Ashmore, R. (1994). Beauty before the eyes of beholders: The cultural encoding of beauty types in magazine advertising and music television. Journal of Advertising, 23(2), 49-64.
14. Firminger, K. B. (2006). Is he boyfriend material?. Representation of males in teenage girls' magazines. Men and Masculinities, 8(3), 298-308.
15. Frith, K., Shaw, P., & Cheng, H. (2005). The construction of beauty: A cross-cultural analysis of women's magazine advertising. Journal of Communication, 55(1), 56-70.
16. Garcia-Canclini, N. (1995). Hybrid cultures: Strategies for entering and leaving modernity. Minneapolis, MN: University of Minnesota Press.
17. Goffman, E. (1976). Gender advertisements. New York, NY: Harper & Row.
18. Hammond, P. (1997). Cultural difference, media memories: Anglo-American images of Japan. London, UK: Cassell.
19. Iwabuchi, K. (1997, May). The sweet scent of Asian modernity: Japanese presence in the Asian Audiovisual marker. Paper presented at the International Symposium, Media Globalization in Asian-Pacific Region, Taipei, Taiwan.
20. Kimmel, M. S., & Messner, M. A. (Eds.). (2004). Men's lives (6th ed.). Boston, MA: Allyn & Bacon.
21. nd ed.). Ontario, Canada: Nelson Canada.
22. Louie, K. (2002). Theorizing Chinese masculinity. Cambridge, UK: Cambridge University Press.
23. McCracken, E. (1993). Decoding women's magazines: From Mademoiselle to Ms. New York, NY: St. Martin's Press.
24. McQuail, D. (1997). Audience analysis. London, UK: Sage.
25. McQuail, D. (2005). McQuail's mass communication theory (5th ed.). London, UK: Sage.
26. Mishkind, M. E., Rodin, J., Silberstein, L. R., & Striegel-Moore, R. H. (1987). The embodiment of masculinity: Cultural, psychological, and behavioral dimensions. In M. Kimmel (Eds.), Changing men: New directions in research on men and masculinity (pp. 37-52). Newbury Park, CA: Sage.
27. Moore, S. (1989). Getting a bit of the other - The pimps of postmodernism. In R. Chapman & J. Rutherford (Eds.), Male order: Unwrapping masculinity (pp. 165-192). London, UK: Lawrence and Wishart.
28. Nixon, S. (1997). Exhibiting masculinity. In S. Hall (Ed.), Representation: Cultural representations and signifying practices. London, UK: Sage.
29. Shaw, P. (1999). Internationalization of the women's magazine industry in Taiwan: Context, process and influence. Asian Journal of Communication, 9(2), 17-38.
30. Shaw, P. (2008). Women as target: Internationalization of the women's magazines industry in Taiwan. In K. T. Frith & K. Karan (Eds.), Commercializing women: Images of Asian women in the media (pp. 55-75). Cresskill, NJ: Hampton Press.
31. Shim, D. (2006). Hybridity and the rise of Korean popular culture in Asia. Media, Culture & Society, 28(1), 25-44.
32. Solomon, M., Ashmore, R., & Longo, L. (1992). The beauty match-up hypothesis: Congruence between types of beauty and product images in advertising. Journal of Advertising, 21(4), 23-34.
33. Stevenson, N., Jackson, P., & Brooks, K. (2000). The politics of 'new' men's lifestyle magazines. European Journal of Cultural Studies, 3(3), 366-385.
34. Stibbe, A. (2004). Health and the social construction of masculinity in men's health magazine. Men & Masculinities, 7(1), 31-51.
35. Taylor, L. D. (2005). All for him: Articles about sex in American lad magazines. Sex Roles, 52(3), 153-163.
36. Vigorito, A. J., & Curry, T. J. (1998). Marketing masculinity: Gender identity and popular magazines. Sex Roles, 39(1), 135-154.
37. Wienke, C. (1998). Negotiating the male body: Men, masculinity, and cultural ideals. Journal of Men 's Studies, 6(3), 255-282.