A strategic website evaluation of online travel agencies

Tourism Management

Volumn 32, Issue 6, 2011, Pages 1463-1473

  Chiou, Wen Chih ^a   Lin, Chin Chao ^b   Perng, Chyuan ^c  

^a NATIONAL CHIN YI UNIVERSITY OF TECHNOLOGY   (Taiwan)

^b HSIUPING INSTITUTE OF TECHNOLOGY   (Taiwan)

^c TUNGHAI UNIVERSITY   (Taiwan)

Author keywords

Online travel agencies; Strategy consistency; Website evaluation

Indexed keywords

CORPORATE STRATEGY; IMPLEMENTATION PROCESS; RESEARCH; TRAVEL BEHAVIOR; WORLD WIDE WEB;

EID: 79960303433     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2010.12.007     Document Type: Article

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