Driven to distraction: The effects of roadside advertising on driver attention

Contemporary Ergonomics 2007

Volumn , Issue , 2007, Pages 145-150

  Young, Mark S ^a   Mahfoud, Janina M ^a  

^a BRUNEL UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

DETRIMENTAL EFFECTS; DRIVER ATTENTION; DRIVING SAFETY; GOVERNMENTAL POLICIES; LATERAL CONTROL; MENTAL WORKLOAD; ROAD SIGNAGE; RURAL ENVIRONMENT;

MARKETING; ROADSIDES;

ERGONOMICS;

EID: 79960148459     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (6)

1. Castro, C., Horberry, T. and Tornay, F. 2004, The effectiveness of transport signs. In C. Castro andT. Horberry (Eds.) The Human Factors ofTransport Signs (CRC Press, Boca Raton, FL), 49-69
2. Crundall, D., Van Loon, E. and Underwood, G. 2006, Attraction and distraction of attention with roadside advertisements, Accident Analysis & Prevention, 38, 671-677
3. Hart, S.G., and Staveland, L.E. 1988, Development of NASA-TLX (Task Load Index): results of empirical and theoretical research. In P.A. Hancock and N. Meshkati (Eds.), Human mental workload (North-Holland, Amsterdam), 138-183
4. Lay, M.G. 2004, Design of traffic signs. In C. Castro and T. Horberry (Eds.) The Human Factors of Transport Signs (CRC Press, Boca Raton, FL), 25-48
5. Wallace, B. 2003, Driver distraction by advertising: Genuine risk or urban myth? Municipal Engineer, 156, 185-190
6. Young, M.S. and Stanton, N.A. 2002, Malleable Attentional Resources Theory: A new explanation for the effects of mental underload on performance, Human Factors, 44, 365-375