Branding and brand envy

Social Marketing Quarterly

Volumn 5, Issue 4, 1999, Pages 40-43

  Smith, Bill ^a  

^a NONE

Author keywords

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Indexed keywords

EID: 79959920324     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245004.1999.9961081     Document Type: Article

References (1)

1. CARTER, D. E. (1999). Branding: The power of market identity. New York: Hearst.