Using social science theory and consumer research to develop social marketing strategies and messages on healthy eating and physical activity for girls

Social Marketing Quarterly

Volumn 6, Issue 3, 2000, Pages 72-76

  McDivitt, Judith A ^a   Kerr, Nicole A ^a   Chawla, Purnima ^b   Miscally, Mary E ^c  

^a CENTERS FOR DISEASE CONTROL AND PREVENTION   (United States)

^b Porter Novelli   (United States)

^c Porter Novelli   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79959907881     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245004.2000.9961123     Document Type: Article

References (3)

1. ANDREASEN, A. R. (1995). Marketing social change: Changing behavior to promote health, social development, and the environment. San Francisco: Jossey-Bass.
2. FLAY, B. R., & BURTON, D. (1990). Effective mass communication strategies for health campaigns. In C. Atkin & L. Wallack (Eds.), Mass communication and public health (pp. 129-146). Newbury Park, CA: Sage.
3. WEINREICH, N. K. (1999). Hands-on social marketing: A step-by-step guide. Thousand Oaks, CA: Sage.