Toward an integrated social change methodology

Social Marketing Quarterly

Volumn 6, Issue 3, 2000, Pages 58-62

  Bye, Larry ^a  

^a Communication Sciences Group ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79959897503     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245004.2000.9961121     Document Type: Article

References (5)

1. BANDURA, A. (1986). Social foundations of thought and action: A social cognitive theory. Englewood Cliffs, NJ: Prentice Hall.
2. KEGELES, S. M., HAYS, R. B., POLLACK, L. M.; & COATES, T. J. (1999). Mobilizing young gay and bisexual men for HIV prevention: A twocommunity study. AIDS, 13, 1753-1762.
3. KELLY, J. A., & ST. LAWRENCE, J. S. (1988). The AIDS health crisis: Psychological and social interventions. New York: Plenum Press.
4. KETTERING FOUNDATION. (1993.) Meaningful chaos: How people form relationships with public concerns. Dayton, OH: Author.
5. ROGERS, E. M. (1983). Diffusion of innovations. New York: Free Press.