Confusion surrounding social marketing strategies and social norm theory: To prevent high-risk drinking among college students

Social Marketing Quarterly

Volumn 16, Issue 2, 2010, Pages 94-103

  Glassman, Tavis J ^a   Braun, Robert E ^a  

^a UNIVERSITY OF TOLEDO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79959873011     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245001003746741     Document Type: Article

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