Identity building in social marketing

Social Marketing Quarterly

Volumn 7, Issue 2, 2001, Pages 8-15

  Engelberg, Moshe ^a   Kirby, Susan D ^b  

^a Research Works   (United States)

^b CENTERS FOR DISEASE CONTROL AND PREVENTION   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79959872419     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245004.2001.9961150     Document Type: Article

References (8)

1. AAKER, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. New York: The Free Press.
2. AAKER, D. A. (1996). Building strong brands. New York: The Free Press.
3. ACKERMAN, L. D. (2000). Identity is destiny: Leadership and the roots of value creation. San Francisco: Berrett-Koehler.
4. AMERICAN PUBLIC HEALTH ASSOCIATION. (2001, February). Campaign will improve awareness of public health. The Nation's Health, p. 1.
5. DRUCKER, P. (1992). Managing the nonprofit organization: Principles and practices. New York: Harper Business Press.
6. ENGLISH, M. (2000). Designing identity: Graphic design as a business strategy. Gloucester, MA: Rockport.
7. KAPFERER, J. (2000). Strategic brand management: New approaches to creating and evaluating brand equity. Collingdale, PA: DIANE.
8. KOTTER, J. P. (1996). Leading change. Boston: Harvard Business School Press.