The role of formative research in a mass media social marketing campaign

Social Marketing Quarterly

Volumn 10, Issue 2, 2004, Pages 28-33

  Eitel, Tricia ^a   Delaney, Barbara ^b  

^a Ogilvy and Mather ^*  (United States)

^b Research at the Partnership for a Drug Free America   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79959860472     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245000490484482     Document Type: Article

References (3)

1. JOHNSTON, L., O'MALLEY, P., & BACHMAN, J. (2003). Monitoring the Future, National Results on Adolescent Drug Use: Overview of Key Findings, 2002 (NIH Publication No. 03-5374). Bethesda, MD: National Institute on Drug Abuse. Available: http://www.monitoringthefuture.org/pubs/monographs/overview2002.pdf
2. PARTNERSHIP FOR A DRUG-FREE AMERICA. (2003). Partnership attitude tracking study. Unpublished. New York: Author.
3. SUBSTANCE ABUSE AND MENTAL HEALTH SERVICES ADMINISTRATION (SAMHSA). (2003). Results from the 2002 National Survey on Drug Use and Health: National Findings (Office of Applied Studies, NHSDA Series H-22, DHHS Publication No. SMA 03-3836). Rockville, MD: Author.