Considering religion and mediatisation through a case study of J 1 K's big day (The J K wedding entrance dance): A response to Stig Hjarvard

Culture and Religion

Volumn 12, Issue 2, 2011, Pages 167-184

  Clark, Lynn Schofield ^a  

^a UNIVERSITY OF DENVER   (United States)

Author keywords

actor network theory; Mediatisation; personalisation; secularisation; viral video; wedding

Indexed keywords

EID: 79959754369     PISSN: 14755610     EISSN: 14755629     Source Type: Journal    
DOI: 10.1080/14755610.2011.579717     Document Type: Article

References (56)

1. Alexander, J.C. 2008. The civil sphere. New York: Oxford University Press.
2. Alexander, J.C., and P. Smith. 2004. The strong program in cultural sociology. In The meanings of social life, ed. J.C. Alexander, 11-26. New York: Oxford University Press.
3. Altheide, D., and R. Snow. 1979. Media logic. London: Sage.
4. Bellah, R. 1967. Civil religion in America. Journal of the American Academy of Arts and Sciences 96, no. 1: 1-21.
5. Brown, C. 2008. Forever. Village Studios, Zomba Recording (Sony), LLC.
6. Castells, M. 2000. The rise of the network society (The information age: Economy, society, and culture, Vol. 1). London: Wiley-Blackwell.
7. Clark, L.S., ed. 2007. Religion, media, and the marketplace. New Brunswick, NJ: Rutgers University Press.
8. Clark, L.S. 2005. From angels to aliens: Teenagers, the media, and the supernatural. New York: Oxford University Press.
9. -. 2008. Sustaining the mystery, developing cross-religious understandings: Religion, philosophy, and convergence culture online in ABC's lost. Northern Lights 6, no. 1: 143-63 (Special issue: Religion, Media, and Enchantment).
10. -. 2009. Mediatization: Where media ecology meets cultural studies. In Emerging theories of mediatization, ed. K. Lundby. Routledge.
11. -. 2010. Erving Goffman, Arlie Hochschild, and emotional labor in family media studies. Presented to the Philosophy of Communication Division at the annual meeting of the International Communication Association, Singapore.
12. Coontz, S. 2006. Marriage, a history: How love conquered marriage. New York: Penguin Press.
13. Cruz, M. 2009. I now pronounce you monetized: A YouTube video case study. YouTubeBizBlog, 30 July. http://ytbizblog.blogspot.com/2009/07/i-now-pronounce- you-monetized-youtube-30.html (accessed May 15, 2011).
14. Davidson, B. 1996. Nothing's too good for my daughter! The Saturday Evening Post 239, August 13, 1966.
15. Davie, G. 1994. Religion in Britain since 1945: Believing without belonging. Oxford: Blackwell.
16. Deleuze, G. with F. Guattari. 1986. A thousand plateaus: Capitalism and schizophrenia. Trans. Brian Massumi. Minneapolis, MN: University of Minnesota.
17. Deuze, M. 2006. Participation, remediation, bricolage: Considering principal components of a digital culture. The Information Society 22: 63-75.
18. Ellul, J. 1954. La Technique ou L'enjeu du Siecle (The technological society). Paris: Armand Colin.
19. Fou, A. 2009. The J K wedding dance was real; The viral effect was manufactured. Go-Digital.Net. http://go-digital.net/blog/2009/07/the- jkweddingdance-video-was-real-the-viral-effect-is-fake/
20. Goffman, E. 1956. The presentation of self in everyday life. Edinburgh: University of Edinburgh.
21. -. 1974. Frame analysis: An essay on the organization of experience. New York: Harper & Row.
22. -. 1979. Gender advertisements. New York: Harper & Row.
23. Grimes, R. 2002. Deeply into the bone: Reinventing rites of passage. Berkeley, CA: University of California Press.
24. Griswold, W. 2000. Bearing witness: Readers, writers, and the novel in Nigeria. Princeton, NJ: Princeton University Press.
25. -. 2008a. Cultures and societies in a changing world. 3rd ed. Grand Rapids, MI: Pine Forge Press.
26. -. 2008b. Regionalism and the reading class. Chicago: University of Chicago Press.
27. Harfoush, R. 2009. J K wedding dance - the evolution of viral marketing. The Foush. http://www.rahafharfoush.com/2009/08/jk-wedding-dance-the-evolution- of-viral-marketing/ (accessed June 11, 2010).
28. Hayles, N.K. 1999. How we became post-human: Virtual bodies in cybernetics, literature, and infomatics. Chicago, IL: University of Chicago Press.
29. Hjarvard, S. 2009. Mediatization and the transformation of religion. Presentation to the American Academy of Religion, Montreal, Quebec.
30. Hoover, S. 1997. Media and the construction of the religious public sphere. In Rethinking media, religion, and culture, ed. S. Hoover and K. Lundby, 283-96. London: Sage.
31. -. 1998. Religion and the news: Faith and journalism in American public discourse. London: Sage.
32. -. 2006. Religion in a media age. London: Routledge.
33. Ito, M., S. Baumer, M. Bittanti, D. Boyd, R. Cody, R. Herr-Stephenson, H. Horst, P. Lange, D. Mahendran, K. Martinez, C.J. Pascoe, D. Perkel, L. Robinson, C. Sims, and L. Tripp. 2009. Hanging out, messing around, geeking out: Living and learning with new media. Cambridge, MA: MIT Press.
34. Latour, B. 1993. We have never been modern. Cambridge, MA: Harvard University Press.
35. -. 2008. Reassembling the social. New York: Oxford University Press.
36. Lippy, C. 1994. Being religious, American style: A history of popular religiosity in the United States. New York: Praeger.
37. Lister, M., J. Dovey, S. Giddings, I. Grant, and K. Kelly. 2002. New media: A critical introduction. London: Routledge.
38. Livingstone, S. 2009. On the mediation of everything: ICA presidential address 2008. Journal of Communication 59: 1-18.
39. Lynch, G. (in press). The sacred in the modern world: A cultural sociological approach. Oxford: Oxford University Press.
40. Mead, R. 2007. One perfect day: The selling of the American wedding. New York: Penguin Press.
41. Mills, B.J. 1969. Reflection of social, historical, and cultural influences on the modes of wedding dress and customs for 100 years in America, 1865-1965. Thesis in Clothing and Textiles, Texas Technological College.
42. Oshiro, D. 2009. Build profits not DCMA suits: YouTube and the Wedding March. ReadWriteWeb. http://www.readwriteweb.com/archives/build-profit-not-dmca- suits-youtube-and-the-weddin.php (accessed June 11, 2010).
43. Otnes, C., and E. Pleck. 2003. Cinderella dreams: The allure of the lavish wedding. Berkeley, CA: University of California Press.
44. Peters, J.D. 2001. Speaking into the air: A history of the idea of communication. Chicago, IL: University of Chicago Press.
45. Pleck, E. 2000. Celebrating the family: Ethnicity, consumer culture, and family rituals. Cambridge, MA: Harvard University Press.
46. Primiano, L. 1995. Vernacular religion and the search for method. Western Folklore 54: 37-56.
47. Silverstone, R. 2005. Media, technology, and everyday life in Europe: From information to communication. London: Ashgate.
48. Silverstone, R., and E. Hirsch. 1992. Consuming technologies: Media and information in domestic spaces. London: Routledge.
49. Smith, P. 2009. Personal email correspondence on original research Smith has conducted with wedding planners on wedding planning and personalization.
50. Thompson, J. 1995. Media and modernity: A social theory of the media. Stanford, Paolo Alto, CA: Stanford University Press.
51. Van Buskirk, E. 2009. Hard 'Boyled': Sony, Chris Brown cash in on viral wedding video. Wired. http://www.wired.com/epicenter/2009/07/we-wont-get-boyled- again-sony- chris-brown-monetize-wedding-dance-video/ (accessed June 11, 2010).
52. Virzi A.M. 2009. The J K wedding dance: A manufactured success? Clikz: Marketing news & expert advice. http://www.clickz.com/clickz/news/1690475/ the-jk-wedding-dance-a-manufactured-success (accessed May 15, 2011).
53. Watkins, C. 2008. The young and the digital. New York: Beacon Press.
54. WEVA (Wedding and Event Videographers Association International). 2005. Survey conducted by breakthrough marketing. http://www.weva.com/cgi-bin/ newsreader.pl? storyid¼3172&type¼o.
55. Williams, R. 1977. Marxism and literature. London and New York: Oxford University Press.
56. Winston, B. 1995. How are media born and developed? In Questioning the media: A critical introduction, ed. J. Downing, A. Mohammadi, and A. Sreberny-Mohammadi, 2nd ed., 54-74. Thousand Oaks, CA: Sage.