Rejuvenating Outback Tourism through Market Diversification: The Case of the Flinders Ranges in South Australia

International Journal of Tourism Research

Volumn 13, Issue 4, 2011, Pages 384-399

  Schmallegger, Doris ^a   Taylor, Andrew ^b   Carson, Dean ^b  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

^b CHARLES DARWIN UNIVERSITY   (Australia)

Author keywords

Market diversification; Outback; Rejuvenation; Remote; Tourism innovation system

Indexed keywords

COMPETITIVENESS; ECONOMIC DIVERSIFICATION; ENTREPRENEUR; INNOVATION; PUBLIC SECTOR; TOURISM DEVELOPMENT; TOURISM MARKET; TOURIST DESTINATION;

AUSTRALIA; FLINDERS RANGE; SOUTH AUSTRALIA;

EID: 79959744341     PISSN: 10992340     EISSN: 15221970     Source Type: Journal    
DOI: 10.1002/jtr.851     Document Type: Article

References (30)

1. Australian Bureau of Statistics. 2010. National Regional Profile. Available at (accessed 14 June 2010).
2. Baum T. 1999. The decline of the traditional North Atlantic Fisheries and tourism's response: the cases of Iceland and Newfoundland. Current Issues in Tourism 2(1): 47-67.
3. Carson D, Jacobsen D. 2005. Knowledge matters: harnessing innovation for regional tourism development. In Regional Tourism Cases: Innovation in Regional Tourism, Carson D, Macbeth J (eds). Common Ground: Melbourne; 19-29.
4. Carson D, Taylor A. 2009. We'll all go down together: the marketing response of Australia's Outback destinations to recent declines in performance. In Marketing Innovations for Sustainable Destinations, Fyall A, Kozek M, Andreu L (eds). Goodfellow Publishers: Oxford; 189-202.
5. Delforce RJ, Sinden JA, Young MD. 1986. An Economic Analysis of Relationships between Pastoralism and Tourism in the Flinders Ranges of South Australia. CSIRO (Division of Wildlife and Rangelands Research): Melbourne.
6. Doloreux D, Dionne S. 2008. Is regional innovation system development possible in peripheral regions? Some evidence from the case of La Pocatière, Canada. Entrepreneurship and Regional Development 20(May): 259-283.
7. Faulkner B. 2002. Rejuvenating a maturing tourist destination: the case of the Gold Coast. Current Issues in Tourism 5(6): 472-520.
8. Flinders Ranges, Outback SA Tourism. 1983. Visitor's Guide to the Flinders Ranges and the Outback South Australia: 1985-1986. Planet Publications: Adelaide.
9. Flinders Ranges, Outback SA Tourism. 2007. South Australia: Flinders Ranges & Outback 2008 Regional Visitor Guide. HWR Media & Communications: Adelaide.
10. Hall CM, Boyd S. 2005. Nature-based tourism in peripheral areas: Introduction. In Nature-based Tourism in Peripheral Areas: Development or Disaster?, Hall CM, Boyd S (eds). Channel View Publications: Clevedon; 3-17.
11. Hall CM, Williams AM. 2008. Tourism and Innovation. Routledge: Milton Park.
12. Hjalager AM, Huijbens EH, Björk P, Nordin S, Flagestad A, Knútsson Ö. 2008. Innovation Systems in Nordic Tourism. Nordic Innovation Centre: Oslo.
13. Holyoak N, Carson D, Schmallegger D. 2009. VRUM™: a tool for modelling travel patterns of self-drive tourists. In Information and Communication Technologies in Tourism 2009, Hoepken W, Gretzel U, Laws E (eds). Springer: Vienna-New York; 238-247.
14. Ioannides D, Petersen T. 2003. Tourism 'non-entrepreneurship' in peripheral destinations: a case study of small and medium tourism enterprises on Bornholm, Denmark. Tourism Geographies 5(4): 408-435.
15. Jenkins J. 2000. The dynamics of Regional Tourism Organisations in New South Wales, Australia: history, structures and operations. Current Issues in Tourism 3(2): 175-203.
16. Kneafsey M. 2000. Tourism, place identities and social relations in the European rural periphery. European Urban and Regional Studies 7(1): 35-50.
17. Lennon JJ, Smith H, Cockerell N, Trew J. 2006. Benchmarking National Tourism Organisations and Agencies: Understanding Best Practice. Elsevier: Oxford.
18. Luke TW. 2003. On the political economy of Clayoquot Sound: the uneasy transition from extractive to attractive models of development. In A Political Space: Reading the global through Clayoquot Sound, Magnusson W, Shaw K (eds). University of Minnesota Press: Minneapolis; 91-112.
19. Müller DK. 2006. Amenity migration and tourism development in the Tärna Mountains, Sweden. In The Amenity Migrants: Seeking and Sustaining Mountains and their Cultures, Moss LA (ed.). CAB International: Oxfordshire; 245-258.
20. Northern Regional Development Board. 2008. Flinders Ranges Economic Profile 2008. Northern Regional Development Board: Port Augusta.
21. Prideaux B. 2009. Resort Destinations: Evolution, Management and Development. Elsevier: Oxford.
22. Schmallegger D. 2009. The power of loose ties: networking for market diversification in remote Australia. In Marketing Innovations for Sustainable Destinations, Fyall A, Kozek M, Andreu L (eds). Goodfellow Publishers: Oxford; 286-298.
23. Schmallegger D. 2011a. Managing the transition from coach- to car-based markets: the search for commercial value in Australia's Flinders Ranges. In Drive tourism - Trends and Emerging Markets, Prideaux B, Carson D (eds). Routledge: Milton Park; 14-35.
24. Schmallegger D. 2011b. Understanding the impact of the inherited institutional environment on tourism innovation systems in resource dependent peripheries: a case study of the Flinders Ranges in South Australia. Unpublished PhD Thesis, James Cook University: Cairns.
25. Schmallegger D, Carson D. 2010. Is tourism just another staple? A new perspective on tourism in remote regions. Current Issues in Tourism 3(May): 201-221.
26. Soil Conservation Council of South Australia. 2004. Northern Flinders Ranges: Soil Conservation Board District Plan Revised 2004. Soil Conservation Council of South. Australia: Adelaide.
27. Tourism Research Australia. 2010. National and International Visitor Data. CD Mota online. Available at (accessed 22 July 2010).
28. Veal AJ. 1997. Research Methods for Leisure and Tourism: A Practical Guide, 2nd edn. Pearson Education: Harlow.
29. Virkkala S. 2007. Innovation and networking in peripheral areas: a case study of emergence and change in rural manufacturing. European Planning Studies 15(4): 511-529.
30. Wanhill S. 1997. Peripheral area tourism: a European perspective. Progress in Tourism and Hospitality Research 3(1): 47-70.