Measuring the emotional impact of websites: A study on combining a dimensional and discrete emotion approach in measuring visual appeal of university websites

Proceedings of the 2007 Conference on Designing Pleasurable Products and Interfaces, DPPI'07

Volumn , Issue , 2007, Pages 135-147

  Capota, Kevin ^a   Van Hout, Marco ^b   Van Der Geest, Thea ^a  

^a UNIVERSITY OF TWENTE   (Netherlands)

^b Monito Design and Internet   (Netherlands)

Author keywords

emotional response; visual appeal; website interfaces

Indexed keywords

EMOTIONAL RESPONSE; ONLINE EXPERIMENT; SCREENSHOTS; VISUAL APPEAL; WEBSITE INTERFACES;

EID: 79959640836     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1314161.1314173     Document Type: Conference Paper

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