Relevance and rigor in international business teaching: Using the CSA-FSA matrix

Journal of Teaching in International Business

Volumn 22, Issue 1, 2011, Pages 29-37

  Collinson, Simon C ^a   Rugman, Alan M ^b  

^a UNIVERSITY OF WARWICK   (United Kingdom)

^b UNIVERSITY OF READING   (United Kingdom)

Author keywords

Case studies; Cut flowers; IB strategy; IB theory; Kenya

Indexed keywords

EID: 79959571180     PISSN: 08975930     EISSN: 15286991     Source Type: Journal    
DOI: 10.1080/08975930.2011.585910     Document Type: Article

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