Marketing in the Northern European ferry industry: An overview of on-board activity

Journal of Vacation Marketing

Volumn 3, Issue 3, 1997, Pages 207-220

  Gilmore, Audrey ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Comparative Study; Ferry Industry; Intangibles; Services Marketing Activity; Tangibles

Indexed keywords

EID: 79959432980     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676679700300303     Document Type: Review

References (19)

1. Burke, J. and Resnick, B. (1991) Marketing and selling the travel product, South-Western Publishing Co., Cincinnati;
2. Leiper, N. (1979) 'The framework of tourism', Annals of Tourism Research, Vol. 6, No. 4, pp. 390-407; (1990) 'Tourism systems: an interdisciplinary perspective', Department of Management Systems, Massey University, New Zealand;
3. (1990) 'Tourism systems: an interdisciplinary perspective', Department of Management Systems, Massey University, New Zealand;
4. Mill, R.C. and Morrison, A.M. (1985) ' The tourism system', Prentice-Hall, Englewood-Cliffs;
5. Morrison, A.M. (1989) 'Hospitality and travel marketing', Delmar, Albany.
6. Cooper, D., Fletcher, J., Gilbert, D. and Wanhill, S. (1993) Tourism: principles and practice, Pitman Publishing: London, p. 1.
7. Sinclair, M.T. and Stabler, M.J. (1991) ' Tourism industry: an international analysis', Redwood Press, Melksham, UK, p. 4.
8. Hodgson, P. (1991) Market research in tourism: how important is it?, Tourism Management, No. 12, December, pp. 274-79, esp. p. 276.
9. Gronroos, C. (1984) A service quality model and its marketing implications, European Journal of Marketing, Vol. 18, No. 4, pp. 36-44;
10. Carson, D. and Gilmore, A. (1989) 'Customer care: the neglected domain', Irish Marketing Review, Vol. 4, No. 3, pp. 49-61;
11. Parasuraman, A., Zeithaml, V. and Berry, L. (1988) 'SERVQUAL: A multiple item scale for measuring customer perceptions of service quality', Journal of Marketing, No. 49, Fall;
12. Rushton, A. and Carson, D. (1985) 'The marketing of services: managing the intangibles', European Journal of Marketing, Vol. 19, No. 3, pp. 19-40.
13. Gilmore, A. and Carson, D. (1993) Quality improvement in a services context, Journal of Services Marketing, Vol. 7, No. 3, pp. 59-71;
14. Parasuraman, A., Zeithaml, V. and Berry, L. (1985) ' A conceptual model of service quality and its implications for future research', Journal of Marketing, Vol. 49, Fall, pp. 41-50;
15. Shostack, G.L. (1977) 'Breaking free from product marketing', Journal of Marketing, No. 41, April, pp. 73-80.
16. Smith, S. (1987) How to quantify quality, Management Today, October, pp. 86-88.
17. Bowen, D. and Lawler, E. (1995) Organising for service: empowerment or production line?, in W. Glynn and J. Barnes (eds) 'Understanding Services Management. Integrating Marketing, Organisational Behaviour, Operations and Human Resource Management', Oak Tree Press, Dublin.
18. Ibid., p. 269.
19. Belk, R.W., Sherry, J.F. and Wallendorf, M. (1988) ' A naturalistic inquiry into buyer and seller behaviour at a swap meet', Journal of Consumer Research, No. 14, March.